Promotion & Digital Distribution In China
While worldwide music distribution has increasingly become a reality for indie artists and labels in the digital age, the largest market of music listeners - China - remains untapped, due to the lack of trusted online distribution such as iTunes, Amazon & Spotify, as well as government regulations & censorship. Added to this is the fact that all the major Western social sites (Facebook, Twitter, Youtube,...) are blocked by the Chinese government.
On a positive note though, China will make important strides in opening its music market as well as instituting a copyright regime to support it over the next couple of years. It's a market with 1.07 billion mobile phone users, 800 million internet users (over 2x the U.S.), 400 million under age 30 and the fastest growing middle class in the world. According to eMarketer, there were over 500 million smartphone users in China in 2014, a figure will exceed 700 million in 2018. And according to IFPI, China's music market was the fastest growing (63.8%) to $169.7 million, making it the 14th largest recorded music market in the world.
The latest installment of the artist interview series "Who? What? Why? Where? When?" on Chinese music portal Kanjian featuring the following artists whose music we've released in China
What We Do
Our Chinese staff will write original material and reviews on your music/video based on your marketing material as well as interact with fans and tastemakers through social media, all in Chinese.
Digital Distribution in Greater China
Through our partners in Asia, we will digital distribute your album or EP to music services throughout Greater China (Taiwan, HK, China and Singapore/Malaysia), including: Kanjian, KKBOX, Xiami, QQMusic,... and many more (see image above)! This is for streaming on Spotify-like services primarily in mainland China, Taiwan, Hong Kong and Singapore. You will receive eighty percent (80%) of all revenues generated, paid via paypal or bank wire transfer.
"Piece of That" reaches #30 on Kanjian Top 50 song chart
Marketing Your Music In China
We've built active network to promote your music in China through our MusicDish*China brand, through which we will:
* promote your music on audio streaming portals such as Ximalaya and Lizhi.fm
* promote your music video on video platforms such as QQ Video and Youku
* promote your music through our branded mobile app channel on Wechat
* promote your music on MusicDish*China label page on major music site Douban
* promote your music on MusicDish*China website and blogs
* promote your music on major Chinese social media sites, including Weibo, Sohu, QZone,...
* promote your music through our partners such as Minimal Radio, Kanjian, Max Star,...
You can download our PDF outlining music services we distribute through as well as examples of promotion on Chinese music portals, social media and mobile apps.