MusicDish e-Journal - September 24, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Viral Marketing: Internet Success
By Jaci Rae
(more articles from this author)
2006-06-09
Comment | Email | Print | RSS

Traditional radio airplay, standard brick and mortar distribution, and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal of and easy access to the Internet, unknown musical talent now has a chance at real success. Additionally, the Indie musician is not stuck with the costs of making an entire CD. They can make a single and post it on the Internet, gaining huge success from one song.

With a little know-how and marketing sensibility, any upstart musician or experienced musical act can now achieve success, great success, in fact, on their own. Recently, while a guest on the Sirius Satellite Radio Show “The Good Life,” I spoke with the host who told me that his two teenage boys get most of their music off the Internet and never listen to regular radio anymore.

Why? Because they can obtain music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old bands and singers being played over and over again. “Most don’t have any talent, they’re just showpieces.” This isn’t the first or the last time I’ve heard that statement from teenagers and adults alike.

For the Indie artist who wants to reach a broader market (and you must have a good product) and receive more exposure for their product on the Internet, the first thing you need to do is market, guerrilla market, and then market some more. How do you do that? There are many ways that I mention in my book, “The Indie Guide to Music, Marketing and Money,” but here are a few simple suggestions:

• Join music boards and start in on the discussion. At the end of each of your posts make sure to put who you are and your website. Add something to the conversation, don’t spam. Write helpful hints and post them on the boards, etc. If the boards don’t allow tags but they do allow you to post your email address, make sure it’s something with your website at the end. Have a real email address, but DON’T use your main email because it will be spammed. Something like mine: raeofhope@jacirae.com

• Start networking at local musician meetings and songwriter/artists forums in your region. You can find them on the Internet. These meetings host artists such as yourself who get together on a regular basis to discuss the music scene and present their latest creations. It’s also a wonderful place to get the pulse on gigs you can join in on and new marketing ideas.

• You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside that states since they were kind enough to share their information with you, you’re returning the favor. Also, with any bill or any correspondence you send out that’s official, include a one sheet or little card that has a blurb about you and your music (watch the weight; you don’t want to add more postage). Make sure to put your website on whatever material you have.

• Start your own podcast and post it on all the podcast sites.

• Why not send your music to different podcasts? Ask permission first. Send them to your site where they can hear a sample or two and if they are receptive to playing your music on their podcast, send it along. If they use your music in their podcast you may have gained new fans and sold more CDs.

The most important thing you can do is to play live. Go to Wal-Mart, Starbucks and other local shops and ask if you can put on a free concert there. Anywhere and any place that will let you play, do! Make sure to have a sign up sheet where people can sign up for your newsletter. Then create a newsletter and send it out once a month at the most. This is a form of “Buzz Marketing” also known as “Viral Marketing.” At the end of the letter make sure you include your webpage of course. Tell your fan base they can pass it along to whoever they want.

This is a very, very tiny list of things you can do. The time for the Indie musician is now. Take advantage of it!

For more information and to contact Jaci Rae, click on the author’s name at the top of the page.


Home » Career Tips » Viral Marketing: Internet Success
Permalink:http://www.musicdish.com/mag/?id=11089
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Fred Casimir To Develop BMG's Global Recordings Business

» Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK

» The Nashville Musicians Sound Healthcare Plan Rolls Out

» Career Moves: Cinq Music, Songtrust, Def Jam, Warner Music, 117 Management & DPA

» The Production Music Association Now Accepting Entries For The 2017 Mark Awards

Career Tips Directory



» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia

» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China

» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Royale - Playground (Single)

Make A Wish With Catherine Duc's 'Stargazing' Remix Of Ben Hobbs' 'Blind To You'

Asian Pop Queen Celest Releases Debut English Single/Video "I Got Him"

Cinq Music Partners With Janet Jackson For First Independent Release On Her Rhythm Nation Records

Rick Vines Debut Release "So Happy!"

IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run

OcnSide Releases Summery Indie-Pop Single “Taking Me Over”



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships