MusicDish e-Journal - August 16, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

The Chinese Show The World A New Way
By Allen Johnston, The Music Specialist
(more articles from this author)
2009-01-18
Comment | Email | Print | RSS

The Olympics has shown the world that the Chinese way of life is NOT what the American mass media has made it out to be over the past years. There is an upward mobile, well educated population that is increasing in size, stature and financial independence. One of the things that the Chinese have gotten right is the ability to create contemporary entertainment careers. How they have accomplished this is exciting and seems to be a road map to success. Let me give you a few examples that may assist you in creating your entertainment career.

1. In China music is looked at in a very different way. There music is part of their culture and should be enjoyed by all and not guarded by the creators. They have found ways other than selling CDs to make money from music in Asia, such as live shows, merchandise, downloads and ring tones.

2. Fans are the record companies. Ownership of the song does not lie with the artist or the label or the publishers, but rather the consumer. This concept is basic to the establishment of a continuing flow of interested entertainment seekers and consumers.

3. Fans get involved. Chinese artists make special mixes of popular recordings available for fans to create their own versions of artist's songs. Some fans create band merchandise and make videos then the artist has competitions to see which the best is, and which can be used as the next music video. Getting fans involved builds the Chinese artists' brand and the connection with the artist. It's economical and extremely beneficial.

4. Artists are brands. You may not like the word but that is essentially what Chinese artist are, and in order to succeed they have focused on ways of building that brand. The Chinese see the importance in maintaining a brand image.

5. Mobile is the delivery system of choice. China as is India are miles ahead in their mobile technology and so are able to consume content differently than Europe and the United States.

6. The Chinese understand TRIBES. Understanding the concept of tribes, means knowing that you have fan based groups or tribes and within these tribes fans will like the same music, clothes etc. Getting early adopters in the tribes liking an artist will build exposure.

7. Amazing technology is available and the Chinese embrace it, build online communities and create opportunities within the digital world.

8. The Chinese marketplace sells digital tracks cheaper (the tipping point)......possibly 25 cents US. This seems to dissuade people from illegally downloading and the artists end up making more of a profit from selling a lot of cheap tracks than a few higher priced tracks. This also makes the consumer think that music "feels like free".

Finally the Chinese government, although much more repressive than the United States government, does NOT try and Legislate to solve the copyright ownership problem. Suing consumers won't make the problem go away or help to promote their national musical treasures.

The Chinese are showing the world that not only are they able to become a super power in sports but also in how to revitalize the entertainment industry,


Home » MusicDish*China » The Chinese Show The World A New Way
Permalink:http://www.musicdish.com/mag/?id=12316
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» What's Next in Music? Focuses On China

» Live Nation Responds to Growing Demand for Electronic Music in Asia With New Business Unit

» MusicDish Review: Xi'an Post-Punk Band FAZI 3rd Album "Heart of Desire"

» Canadian Sounds in China (CSC)

» QQMusic: From Streaming Service To Integrated Music Content Producer

MusicDish*China Directory



» [2017-08-15] What's Next In Music? Focuses On China; This Year's "What's Next In Music?" Will Include A Panel Called "Focus Market: China"

» [2017-08-14] Because Acquires Majority Of Former London Records Catalogue; Because Group Acquires Warner Music 90, Encompassing A Majority Of Former London Records Catalogue

» [2017-08-10] BMG Expands In Canada To Build Its Records Business; BMG Is Scaling Up Its Recorded Music Operations In Canada With Dedicated A&R, Marketing And Promotion Resources In Toronto For The First Time

» [2017-08-10] Live Nation Responds To Growing Demand For Electronic Music In Asia With New Business Unit; The First Bill From Live Nation Electronic Asia Will Be A Tour From TiŽsto Supporting His Forthcoming Album CLUBLIFE VOL. 5: CHINA

» [2017-08-07] Streaming Music Services Help UK Entertainment Double Its Growth Rate; Ed Sheeran Trumps Star Wars And Fantastic Beasts To Deliver 2017's Biggest Seller So Far

» [2017-08-07] Paul Rosenberg Named CEO Of Def Jam Recordings; Paul Rosenberg, Renowned For Developing And Supporting The Careers Of Artists Including Eminem, 50 Cent And D12, Among Others

» [2017-08-07] PPL And PRS For Music Launch Music Recognition Technology Pilot; Pilot Includes Iconic Nightclubs Ministry Of Sound And Fabric And Major Club Chain The Deltic Group

» [2017-08-06] Discogs Releases 2017 Mid-Year Marketplace Analysis Nielsen Vs. Discogs - Database Highlights; Highlights Include Discogs (15% Growth) Versus Nielsen (17% Decline)

» [2017-08-02] MusicDish Review: Kenn Rowell Music Video "It's Good To Be Back"; Kenn Rowell, The Rhythm Guitarist, Lead Singer/frontman And Main Songwriter For The NYC Based Old School Punk 'n Roll Band, The Baghdaddios, Released His Solo Album

» [2017-08-02] Fake Artists And Fake Streams: Fact Or Fiction?; Many Irreputable Entrepreneurs Are Now "selling Streams" On Services Such As Spotify

» [2017-08-02] Legendary Rock Group Journey To Sponsor IndyCar Driver Ryan Norman; Journey's Latest Venture Will See The Band Spinning Its Wheels And Going In Circles - Totally On Purpose

» [2017-08-02] Viberate Enables Musicians To Charge For Their Performances In Cryptocurrencies; Viberate Will Allow Musicians To Start Offering Gigs To Event Organizers In Exchange For Crypto Coins Such As Bitcoin And Ether
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios Joins Earthquaker Devices Studio Program

A Timeless Voice And A Violin - A Duet Like No Other

Caspar McCloud Releases First Acoustic Worship Album "Pictures Of Jesus"

Missing Link Music Signs Bluegrass Songwriter Of The Year Daryl Mosley

Missing Link Music Signs Jazz Icon Najee

The Village People's Iconic Cowboy Randy Jones Sets Summer On Fire With A Cascade Of Remixes For Single 'Hard Times'

Versatile Haitian American Singer/Songwriter Natalie Jean Releases New World Album



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships