Fan Relationship Management: Quit Your Day Job
What is hard is not to get the cash but to have that relationship with your fans
"What is hard is not to get the cash but to have that relationship with your fans."
This was a major theme stressed by Courtney Holt, President of MySpace Music, during his Q&A with Tom Silverman at the New Music Seminar 2009 that would reverberate throughout the day-long event. Communication between an artist and his or her fans is an essential element in a musician's survival, let alone ability to succeed. Informing fans of news and upcoming shows via direct communication is a great way to establish that bond and keep fans interested and turn passive listeners into diehard followers.
During the "Fan Relationship Management: Quit Your Day Job" panel, Tom Silverman laid out four distinct types of fans: first, there is the potential fan. He or she might stream a hit single or search for an artist on YouTube, but hasn't yet decided to buy the music. Second, there is the passive fan. He or she might come to a live performance or pay for a few downloads. Third, there is the active fan. He or she will buy new album releases and bring friends to concerts. Finally, there is the super fan. This type of fan buys every release, comes to every show with friends, and buys all the merchandise.
The trick is to turn as many people into super fans as possible and that is why establishing regular and meaningful communication between the artist and the fan is so important. Social networking websites like Twitter and Facebook can be very effective if used correctly. But, while adding friends is simple, turning them into fans and maintaining a relationship with them is a lot more difficult. What should the artist do?
"The goal of all these social networks tools is to get the email address of all artists' fans," said Steve Greenberg, the Founder/CEO of S-Curve Records. Email remains the most effective and reliable form of communication between the fans and the artists, in part because it is a direct link to the fan as opposed to through an intermediary.
Tom Silverman (Founder and Director NMS/Co-Conductor),Emily White (Partner, Whitesmith Entertainment), Ted Cohen (Managing Partner, TAG Strategic / Co-Conductor), Terry McBride (CEO,
Nettwerk), Steve Greenberg (CEO and Founder, S-Curve Records) and Tim
Westergren (Founder and CSO, Pandora)
Despite the importance of fostering a bond between the artist and the fan, musicians should be careful though not to spend too much time talking to fans and not enough time making music. Artists should consider hiring people who specialize in managing musicians' online lives. Also, musicians should take care not to spread themselves too thin. Instead, they should, "start local, start tribal," noted Terry McBride, CEO of Nettwerk. Having a small, loyal community of fans is better than a sprawling, loosely connected group of people who aren't so dedicated.
Professional musicians would be nothing without their fans. Artists become well-known and respected because people appreciate the art they create. Artists need to reach out to their fans and create a community in order to create new followers and turn the existing ones into super fans.
» The Nashville Musicians Sound Healthcare Plan Rolls Out
» Career Moves: Cinq Music, Songtrust, Def Jam, Warner Music, 117 Management & DPA
» The Production Music Association Now Accepting Entries For The 2017 Mark Awards
» Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent
» Deadline Looms - The 22nd Annual USA Songwriting Competition
Career Tips Directory
» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28
» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content
» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China
» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands
» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices
» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
follow MusicDish on