MusicDish e-Journal - May 24, 2016
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

NMS Intensives: Social Media & Mobilizing Your Fans
The music business is currently saturated with aspiring artists and "rising stars", so how can one of them push through the rest and get noticed?
By Varsha Srivastava
(more articles from this author)
2012-09-01
Comment | Email | Print | RSS

Now more than ever, artists need a way to stand out. Like the weasel, they need to POP! The music business is currently saturated with aspiring artists and potentially rising stars, so how can one of them push through the rest and get noticed? Some of the New Music Seminar Intensives held in June attempted to help artists tackle that Gordian Knot.

CEO of Discmakers & CD Baby, Tony van Veen, shared with attendees the "9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify."

Step 1: Be where the people are. Well of course, if you don't play gigs or put yourself out in the social media world, no one will know about you!
Step 2: Build your own list. These are people who will be buying your music, so get their information and offer them incentives.
Step 3: Retain mindshare. DO NOT let your audience forget about you; be compelling, and communicate often.
Step 4: Sell yourself. Think of your fans as customers and make them see your worth.
Step 5: Focus on iTunes. The fans are on iTunes, which means the artist must take advantage.
Step 6: Build deep product catalog. One thing that can go on this catalogue is merchandise; more products to sell = more revenue.
Step 7: Embrace "free." In the words of Tony van Veen, "Your enemy is not piracy, your enemy is anonymity."
Step 8: Tell customers what to do. If no one is aware of what to do, how will they do it? And the thing is, if you tell people to go on your website, or buy your CD, some will actually do it. Who knew?
Step 9: Offer specials and incentives. Which person on the planet doesn't love a good deal? Make a compelling offer, and don't be afraid to try new things. I think that just about covers all the bases for maximizing artist revenues in the modern world. No one's saying it'll be quick and easy, but patience is a virtue my friends.

Ourstage.com CEO Ben Campbell expressed his words of wisdom in a segment called: "Empower Your Tribe: How to Mobilize Your Fans for Opportunity and Exposure." I think it's safe to say that an artist is nothing without his/her fans. Fans are to artists as engines are to cars. Campbell explained that it is imperative for an artist to be fully committed to the journey ahead before taking any further steps. Once committed, start mobilizing your fans.

Start by building a devoted tribe who cares about you, and create and share custom content with them. Play gigs, make connections, and share you activity on social media sites. Social media has been a recurring theme in this year's NMS, and it's value really cannot be stressed enough. Understanding and properly implementing social media and online tools can bring an artist from the Earth's core to Orion's Belt. Just like Tony van Veen, Campbell preached the importance of engaging with and giving incentives to your fans. Give them a call to action to come to a show or visit a website. The most important point that Campbell stressed was to "totally share yourself;" you have to live it.

Campbell concluded by informing the audience about the 2012 launch of the new OurStage Pro Artist platform, where artists who get fans to stream music through ourstage.com will get a share of the company's revenue. In addition, large brands who partner with OurStage will invest in artists and allow them to showcase in their brand promotions. If you're interested in getting yourself in the public eye, this is worth checking out. And who knows, maybe you'll be the next big thing.

Related MusicDish e-Journal Articles:
» A Talk With Tom Silverman On New Music Seminar 2012 - NMS has been one of the choice places for music pros and artists to gather and discuss the future of the music industry since its creation in 1980 (2012-06-17)

Related News from Mi2N:
» New Music Seminar Announces "New York Music Week" June 14-21, 2012


Home » Career Tips » NMS Intensives: Social Media & Mobilizing Your Fans
Permalink:http://www.musicdish.com/mag/?id=13275
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Submissions Now Open for the 2016 She Rocks Summer NAMM Showcase in Nashville

» WorldArts Announces Opportunity For Undiscovered Bands

» Cutting Edge Names Tom Menrath Managing Director

» Ei Beefs Up Team With Senior Executive Hires

» Top 10 Industry Podcast

Career Tips Directory



» [2016-05-24] MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation; The Special Anniversary Edition Features Three Very Different Chinese Rock Bands That Continue To Shape The Scene

» [2016-05-22] Kobalt Offers Creators Real-Time Earnings & Data Reporting; Mobile App Allows Artists And Songwriters To Track Their Earnings, Synch Activity, YouTube And Music Usage, All In Real Time

» [2016-05-15] New Online Ticketing System In Hong Kong Offers Enhanced User Experience And Lower Promoter Fees; A Hong Kong Music Promoter Has Teamed Up With A Canadian Electronic Ticketing Provider To Offer A New System

» [2016-05-15] Ryan West Video Shows How To Add 'Transformer Color' In A Mix; Tips Video Shows How Transformer Saturation Along With Analog Summing Adds Sonic Dimension To A Mix

» [2016-05-15] Tou-JAM Presents Legendary DJ Scratchy; Join The Tour DJ For The Clash On His First Ever China Tour In Shanghai On Friday, May 27th

» [2016-05-15] AdShare Appoints June Zhan Head Of New Taiwan Office; AdShare Signs "King Of Asian Pop" Jay Chou And His Record Label JVR Music

» [2016-05-15] CMA Research Shows Country Music Consumers Spend More On Music; Key Findings Also Indicate Variations In Listening Platform Use

» [2016-05-15] Dippso.com Blurs The Line Between Search & Streaming; Users Of Dippso.com Can Search The Platform's Vast Discography Metadata

» [2016-05-10] Nominations Now Open For 2017 She Rocks Awards; Celebrating Its 5th Anniversary, The Annual She Rocks Awards Pay Tribute To Women Who Display Leadership And Stand Out Within The Music Industry

» [2016-05-09] Planetrox China 2016 Semi-Final; 10 Hopeful Bands Fight For Their Dream Of Participating In Envol Et Macadam Festival In Canada This September

» [2016-05-08] Winners Announced For The First Annual Live Music Industry Awards; Canadian Music Week Announced The Winners Of The 1st Annual Live Music Industry Awards

» [2016-05-08] Winners Announced For The 2016 Canadian Radio Music Awards; Canadian Music Week Announced The Winners Of The 19th Annual Canadian Radio Music Awards
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Colectivo Bunka Worldwide Releases USB Vol. 6th Special Anniversary Edition

Registration Closing For 21st Annual USA Songwriting Competition

"Live & Die": Alessandro Bagagli Announces His New Album Out June 10, 2016

Jazz & Beyond Reinterpretation Of Pink Floyd's The Dark Side Of The Moon

Indie Folk Artist Releases Cancer Tribute

Corey Andrew Commands "Everybody Up!" With His First Solo Dance Single On Xcalibur Records

New Album "Believe In His Promises" The Mighty Men Of Faith



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships