MusicDish e-Journal - May 27, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

NMS Intensives: Social Media & Mobilizing Your Fans
The music business is currently saturated with aspiring artists and "rising stars", so how can one of them push through the rest and get noticed?
By Varsha Srivastava
(more articles from this author)
2012-09-01
Comment | Email | Print | RSS

Now more than ever, artists need a way to stand out. Like the weasel, they need to POP! The music business is currently saturated with aspiring artists and potentially rising stars, so how can one of them push through the rest and get noticed? Some of the New Music Seminar Intensives held in June attempted to help artists tackle that Gordian Knot.

CEO of Discmakers & CD Baby, Tony van Veen, shared with attendees the "9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify."

Step 1: Be where the people are. Well of course, if you don't play gigs or put yourself out in the social media world, no one will know about you!
Step 2: Build your own list. These are people who will be buying your music, so get their information and offer them incentives.
Step 3: Retain mindshare. DO NOT let your audience forget about you; be compelling, and communicate often.
Step 4: Sell yourself. Think of your fans as customers and make them see your worth.
Step 5: Focus on iTunes. The fans are on iTunes, which means the artist must take advantage.
Step 6: Build deep product catalog. One thing that can go on this catalogue is merchandise; more products to sell = more revenue.
Step 7: Embrace "free." In the words of Tony van Veen, "Your enemy is not piracy, your enemy is anonymity."
Step 8: Tell customers what to do. If no one is aware of what to do, how will they do it? And the thing is, if you tell people to go on your website, or buy your CD, some will actually do it. Who knew?
Step 9: Offer specials and incentives. Which person on the planet doesn't love a good deal? Make a compelling offer, and don't be afraid to try new things. I think that just about covers all the bases for maximizing artist revenues in the modern world. No one's saying it'll be quick and easy, but patience is a virtue my friends.

Ourstage.com CEO Ben Campbell expressed his words of wisdom in a segment called: "Empower Your Tribe: How to Mobilize Your Fans for Opportunity and Exposure." I think it's safe to say that an artist is nothing without his/her fans. Fans are to artists as engines are to cars. Campbell explained that it is imperative for an artist to be fully committed to the journey ahead before taking any further steps. Once committed, start mobilizing your fans.

Start by building a devoted tribe who cares about you, and create and share custom content with them. Play gigs, make connections, and share you activity on social media sites. Social media has been a recurring theme in this year's NMS, and it's value really cannot be stressed enough. Understanding and properly implementing social media and online tools can bring an artist from the Earth's core to Orion's Belt. Just like Tony van Veen, Campbell preached the importance of engaging with and giving incentives to your fans. Give them a call to action to come to a show or visit a website. The most important point that Campbell stressed was to "totally share yourself;" you have to live it.

Campbell concluded by informing the audience about the 2012 launch of the new OurStage Pro Artist platform, where artists who get fans to stream music through ourstage.com will get a share of the company's revenue. In addition, large brands who partner with OurStage will invest in artists and allow them to showcase in their brand promotions. If you're interested in getting yourself in the public eye, this is worth checking out. And who knows, maybe you'll be the next big thing.

Related MusicDish e-Journal Articles:
» A Talk With Tom Silverman On New Music Seminar 2012 - NMS has been one of the choice places for music pros and artists to gather and discuss the future of the music industry since its creation in 1980 (2012-06-17)

Related News from Mi2N:
» New Music Seminar Announces "New York Music Week" June 14-21, 2012


Home » Career Tips » NMS Intensives: Social Media & Mobilizing Your Fans
Permalink:http://www.musicdish.com/mag/?id=13275
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Vintage King Launches "Make Your Mark" Video Series

» How To Manage Your Talent: FIVE Realistic Tips for Success

» Why Branding Is More Important Than Ever

» Arctic Monkeys "Do I Wanna Know" - Deconstructed

» SaskMusic Seeks Executive Director

Career Tips Directory



» [2015-05-22] MusicDish*China Tours, Signing, NYCxDesign And Planetrox; It's Been A Busy 2015 With New Tours, Our Launch Into The Art/design World And Signing Of One Of The Pioneers Of Chinese Rock

» [2015-05-19] Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC; Western Canadian Music Awards Nominee Returns To China For 7 Dates In Beijing, Changsha, Wuhan, Guangzhou And Tianjin

» [2015-05-18] Second Hand Rose "Crossing Boundaries" World Tour; China's Boldest Rock Band Will Embark On Their "Crossing Boundaries" World Tour That Will Include One Of Europe's Biggest Festivals, Paleo Festival Nyon 2015

» [2015-05-13] CMW Live Touring Summit: Interview With Elliott Lefko; Interview With Elliott Lefko VP Of Talent, Goldenvoice / AEG Live / Coachella

» [2015-05-12] Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding; The Funding Would Be Used To Build A Fan Club Platform And Optimize Its Music Fan Service System

» [2015-05-11] Founder Of Beijing Oi! Punk And MiSanDao Front Man Passes Away; Ode To China's Boot Boy

» [2015-05-09] The New Wave Of Chinese Contemporary Art: Identity, Irreverence And Forward-Looking; Avent Studio, LittleE Studio And MusicDish*China Will Present A Unique Event Assembling Chinese Creators Who Have Chosen Very Different Paths, And Yet Share A Common Spirit

» [2015-04-30] Tommy Hilfiger New Store Opening In Beijing, China; As Part Of His Global 30th Anniversary Tour, Iconic American Designer Tommy Hilfiger Will Visit Beijing For A Special Program

» [2015-04-24] Stones Fans Rejoice - 2015 Tour Dates Announced; This Tour Will Follow The Band's 2014 One Fire Tour, Which Went Through Europe, Asia, New Zealand, And Australia

» [2015-04-07] INTRO Electronic Music Festival: Interview With DJ Weng Weng; INTRO Music Festival, China's Biggest Electronic Music Festival, Will Be Held This May 1st In Beijing's Chaoyang Park

» [2015-04-06] VUE Audiotechnik Establishes VUE China; VUE Audiotechnik China Will Offer The Entire Complement Of VUE Products As Well As Provide Technical Support For All Integrated Systems

» [2015-04-03] March 28, 2015: A Black Day For Yaogun (Chinese Rock); A Bad Practical Joke Played On China's Rockers? 330 Festival, MIDI Festival And Strawberry Festival Get Cancelled
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House

Award Winning AC / Pop Artist Jimmy White Secures Track In Canadian Independent Movie

Canadian WCMA Nominated DJ Soulier Performs At Beijing's Award-Winning DDC

Dyne Side Is Officially The First Winner Of The Muzicol Revolution

Heavy Russia: Young Metal Act "Gravity Rain" Announce Crowdfunder For "Artifacts Of Balance"

Are You A Professional Musician Or Talented Composer? Help Xhail Find You

Vocalist/Songwriter Halie Loren Explores Transformation And Self-Realization On Soulful Release, Butterfly Blue - Available June 9 Via Justin Time Records

Eurovision Contestant Tamar Kaprelian Releases New Single "Yours To Keep" On EP Through Killer Tracks' Artists Series



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships