MusicDish e-Journal - December 9, 2016
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

NMS Intensives: Social Media & Mobilizing Your Fans
The music business is currently saturated with aspiring artists and "rising stars", so how can one of them push through the rest and get noticed?
By Varsha Srivastava
(more articles from this author)
2012-09-01
Comment | Email | Print | RSS

Now more than ever, artists need a way to stand out. Like the weasel, they need to POP! The music business is currently saturated with aspiring artists and potentially rising stars, so how can one of them push through the rest and get noticed? Some of the New Music Seminar Intensives held in June attempted to help artists tackle that Gordian Knot.

CEO of Discmakers & CD Baby, Tony van Veen, shared with attendees the "9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify."

Step 1: Be where the people are. Well of course, if you don't play gigs or put yourself out in the social media world, no one will know about you!
Step 2: Build your own list. These are people who will be buying your music, so get their information and offer them incentives.
Step 3: Retain mindshare. DO NOT let your audience forget about you; be compelling, and communicate often.
Step 4: Sell yourself. Think of your fans as customers and make them see your worth.
Step 5: Focus on iTunes. The fans are on iTunes, which means the artist must take advantage.
Step 6: Build deep product catalog. One thing that can go on this catalogue is merchandise; more products to sell = more revenue.
Step 7: Embrace "free." In the words of Tony van Veen, "Your enemy is not piracy, your enemy is anonymity."
Step 8: Tell customers what to do. If no one is aware of what to do, how will they do it? And the thing is, if you tell people to go on your website, or buy your CD, some will actually do it. Who knew?
Step 9: Offer specials and incentives. Which person on the planet doesn't love a good deal? Make a compelling offer, and don't be afraid to try new things. I think that just about covers all the bases for maximizing artist revenues in the modern world. No one's saying it'll be quick and easy, but patience is a virtue my friends.

Ourstage.com CEO Ben Campbell expressed his words of wisdom in a segment called: "Empower Your Tribe: How to Mobilize Your Fans for Opportunity and Exposure." I think it's safe to say that an artist is nothing without his/her fans. Fans are to artists as engines are to cars. Campbell explained that it is imperative for an artist to be fully committed to the journey ahead before taking any further steps. Once committed, start mobilizing your fans.

Start by building a devoted tribe who cares about you, and create and share custom content with them. Play gigs, make connections, and share you activity on social media sites. Social media has been a recurring theme in this year's NMS, and it's value really cannot be stressed enough. Understanding and properly implementing social media and online tools can bring an artist from the Earth's core to Orion's Belt. Just like Tony van Veen, Campbell preached the importance of engaging with and giving incentives to your fans. Give them a call to action to come to a show or visit a website. The most important point that Campbell stressed was to "totally share yourself;" you have to live it.

Campbell concluded by informing the audience about the 2012 launch of the new OurStage Pro Artist platform, where artists who get fans to stream music through ourstage.com will get a share of the company's revenue. In addition, large brands who partner with OurStage will invest in artists and allow them to showcase in their brand promotions. If you're interested in getting yourself in the public eye, this is worth checking out. And who knows, maybe you'll be the next big thing.

Related MusicDish e-Journal Articles:
» A Talk With Tom Silverman On New Music Seminar 2012 - NMS has been one of the choice places for music pros and artists to gather and discuss the future of the music industry since its creation in 1980 (2012-06-17)

Related News from Mi2N:
» New Music Seminar Announces "New York Music Week" June 14-21, 2012


Home » Career Tips » NMS Intensives: Social Media & Mobilizing Your Fans
Permalink:http://www.musicdish.com/mag/?id=13275
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Deadline Upcoming: USArtists International 2016-2017

» CES 2017 Music Contest: Open Call for all Musicians and Artists

» Brownswood Launches Second "Future Bubblers" Music Discovery Program

» Submissions Now Open for the 2016 She Rocks Summer NAMM Showcase in Nashville

» WorldArts Announces Opportunity For Undiscovered Bands

Career Tips Directory



» [2016-11-23] Viberate.com Statistical Resource For Music Professionals; Viberate.com - The New Music Analytics Service Launched Last Month As A Free Beta

» [2016-11-22] Proper Becomes European Hub For Believe, Picks Up Glitterbeat; Proper Has Expanded Its Deal With Believe To Include Storage And Shipping To Europe And Signed New Distribution Deal With Glitterbeat Records

» [2016-11-18] Inaugural MAMA Creators' Forum In Hong Kong; Quincy Jones, QQMusic, KKBOX, Warner Music, AEG Live Will Participate In MAMA Creators' Forum

» [2016-11-17] Live Streaming Eagle I Stallian "Reckless Gods" China Tour; Live Streaming Has Boomed In China And We Decided To Take Full Advantage For Eagle I Stallian's China Tour

» [2016-11-16] Koto-toting Jazz-Folk Trio The Jessica Stuart In Beijing; Toronto-based Indie Jazz-folk Trio The Jessica Stuart Few Is Returning To China To Introduce Their Last Album "The Passage"

» [2016-11-15] BMG And Alibaba Music Deepen Music Partnership; New Exclusive Rights Deal And Plan To Develop New Music-Based Properties

» [2016-11-14] Ambient Chill Out Night @ Dada Beijing; Dada Beijing Brings Back Our Ambient Chill Out Night

» [2016-11-14] Warner/Chappell Names Monica Lee President, Asia-Pacific; Lee Will Oversee The Publisher's Operations Across The Region

» [2016-11-10] Sub Terra #3 - 12th November Promises; Sub Terra #3 Is All About Celebrating Hon Kong's Freshest Sounds And Original Acts

» [2016-11-05] Deadline Upcoming: USArtists International 2016-2017; USArtists International Provides Grants To Ensembles And Individual Performers In Music Invited To Perform At Significant International Festivals

» [2016-11-02] Fashion Rocks First Time In Asia; Fashion Rocks Offers An Exclusive Experience Combining Fashion By Top Fashion Brands And Live Music Performances By World-renowned Musicians

» [2016-10-31] Elenore "Into The Shadow" Tour Continues In Beijing And Shanghai; Following The September Release Of Their EP Into The Shadow, Beijing Band Elenore Strikes Out On Their Second National Tour
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Gig Performer Software Elevates Live Performing Experience Providing Complete And Effortless Control Over A Live Music Rig

Toronto's K-Slick Realeases New Music Video

Singer/Songwriter Katie Garibaldi Original Christmas Song Out Now!

Anthony Caceres Releases Smooth Jazz Single "A Very Special Christmas"

Atlanta-based Rapper Chris Jamez New Single "Street Soldiers"

VersusMedia Launches New Website For Its Film Music Service

Lost Elysium Launches Their Newest Single From Woodstock New York



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships