MusicDish e-Journal - June 27, 2016
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

NMS Intensives: Social Media & Mobilizing Your Fans
The music business is currently saturated with aspiring artists and "rising stars", so how can one of them push through the rest and get noticed?
By Varsha Srivastava
(more articles from this author)
2012-09-01
Comment | Email | Print | RSS

Now more than ever, artists need a way to stand out. Like the weasel, they need to POP! The music business is currently saturated with aspiring artists and potentially rising stars, so how can one of them push through the rest and get noticed? Some of the New Music Seminar Intensives held in June attempted to help artists tackle that Gordian Knot.

CEO of Discmakers & CD Baby, Tony van Veen, shared with attendees the "9 Strategies To Maximize Artist Revenues in the Age of Facebook and Spotify."

Step 1: Be where the people are. Well of course, if you don't play gigs or put yourself out in the social media world, no one will know about you!
Step 2: Build your own list. These are people who will be buying your music, so get their information and offer them incentives.
Step 3: Retain mindshare. DO NOT let your audience forget about you; be compelling, and communicate often.
Step 4: Sell yourself. Think of your fans as customers and make them see your worth.
Step 5: Focus on iTunes. The fans are on iTunes, which means the artist must take advantage.
Step 6: Build deep product catalog. One thing that can go on this catalogue is merchandise; more products to sell = more revenue.
Step 7: Embrace "free." In the words of Tony van Veen, "Your enemy is not piracy, your enemy is anonymity."
Step 8: Tell customers what to do. If no one is aware of what to do, how will they do it? And the thing is, if you tell people to go on your website, or buy your CD, some will actually do it. Who knew?
Step 9: Offer specials and incentives. Which person on the planet doesn't love a good deal? Make a compelling offer, and don't be afraid to try new things. I think that just about covers all the bases for maximizing artist revenues in the modern world. No one's saying it'll be quick and easy, but patience is a virtue my friends.

Ourstage.com CEO Ben Campbell expressed his words of wisdom in a segment called: "Empower Your Tribe: How to Mobilize Your Fans for Opportunity and Exposure." I think it's safe to say that an artist is nothing without his/her fans. Fans are to artists as engines are to cars. Campbell explained that it is imperative for an artist to be fully committed to the journey ahead before taking any further steps. Once committed, start mobilizing your fans.

Start by building a devoted tribe who cares about you, and create and share custom content with them. Play gigs, make connections, and share you activity on social media sites. Social media has been a recurring theme in this year's NMS, and it's value really cannot be stressed enough. Understanding and properly implementing social media and online tools can bring an artist from the Earth's core to Orion's Belt. Just like Tony van Veen, Campbell preached the importance of engaging with and giving incentives to your fans. Give them a call to action to come to a show or visit a website. The most important point that Campbell stressed was to "totally share yourself;" you have to live it.

Campbell concluded by informing the audience about the 2012 launch of the new OurStage Pro Artist platform, where artists who get fans to stream music through ourstage.com will get a share of the company's revenue. In addition, large brands who partner with OurStage will invest in artists and allow them to showcase in their brand promotions. If you're interested in getting yourself in the public eye, this is worth checking out. And who knows, maybe you'll be the next big thing.

Related MusicDish e-Journal Articles:
» A Talk With Tom Silverman On New Music Seminar 2012 - NMS has been one of the choice places for music pros and artists to gather and discuss the future of the music industry since its creation in 1980 (2012-06-17)

Related News from Mi2N:
» New Music Seminar Announces "New York Music Week" June 14-21, 2012


Home » Career Tips » NMS Intensives: Social Media & Mobilizing Your Fans
Permalink:http://www.musicdish.com/mag/?id=13275
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Brownswood Launches Second "Future Bubblers" Music Discovery Program

» Submissions Now Open for the 2016 She Rocks Summer NAMM Showcase in Nashville

» WorldArts Announces Opportunity For Undiscovered Bands

» Cutting Edge Names Tom Menrath Managing Director

» Ei Beefs Up Team With Senior Executive Hires

Career Tips Directory



» [2016-06-26] Morbid Goats Farewell Tour And Digital Album Release; Morbid Goats Will Release Their First Album And Give Their Farewell Tour During July 1st To July 29th (ten Cities)

» [2016-06-26] Alisa Apps Files Lawsuit Against Universal Music Group And John Newman; The Basis Of The Lawsuit Is An Alleged Copyright Infringement Of Alisa Apps' Song 'Need To Know'

» [2016-06-16] MusicDish*China Music Releases, Charts, MV Premiere And Radio Feature; MusicDish*China Has Ramped Up Its Music Distribution With 8 New Releases So Far This Summer, Ranging From EDM, To Electro-pop, Alternative And Rock

» [2016-06-16] Andreas Carlsson Becomes Advisor And Investor In Soundtrap; Carlsson, Who Has Written Hits For Katy Perry, Backstreet Boys, Britney Spears And More, Sees Huge Potential In Online Music Recording Studio Soundtrap

» [2016-06-16] Adva Mobile Fan Engagement Score (ES); New Mobile Technology Scores Fan Engagement On Artist Web Apps And Ranks Fans By Loyalty

» [2016-06-05] MusicDish*China Presents Ji, Yui And Nagi Trio For A Night At The Museums; The Jazz Trio Will Help Celebrate The China Institute's New Downtown Headquarters As Well As Its Upcoming Fall Exhibition As Part Of Night At The Museums

» [2016-06-01] South Korea's YG Entertainment Attracts Chinese Investment; Tencent And Weiying Technology Invest US$85 Million Dollars In YG Entertainment

» [2016-05-31] Cpop Goes Global With KKBOX And Twitter; KKBOX And Cpop Artists To Create Exclusive #OnlyOnTwitter Content To Share With The World

» [2016-05-28] Syndney Singer Rainbow Chan Guest DJ On China's Kanjian FM; In Its First Month, "Nest" Had Over 16,000 Listens, With The Song Climbing To #4 On Kanjian's Top 50 ING Chart

» [2016-05-25] Brownswood Launches Second "Future Bubblers" Music Discovery Program; The Project Speaks To The Creativity, Enterprise And Vibrancy Of Music Scenes Bubbling Under The Surface Of Towns Across The Country

» [2016-05-24] MusicDish Yaogun Adds Chinese Rock On Colectivo Bunka USB Vol. 6th Asia Music Compilation; The Special Anniversary Edition Features Three Very Different Chinese Rock Bands That Continue To Shape The Scene

» [2016-05-22] Kobalt Offers Creators Real-Time Earnings & Data Reporting; Mobile App Allows Artists And Songwriters To Track Their Earnings, Synch Activity, YouTube And Music Usage, All In Real Time
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The PondHawks Might Be The Next Breakout Band With Their New Album That Is Gaining Worldwide Radio Attention

Zaena Morisho Releases Smash Singles 'BS' & 'What Do U Want' In Anticipation Of The Highly Anticipated EP 'Zaena Now' To Be Release Worldwide July 29

Iconic Platinum-Selling Vocalist Anita Ward Returns To Celebrate Pride 2016 With Empowering Dance Anthem "Another Bad Mistake"

Double Impact DJ Chills The Summer With Their Hit Single "Looking For A Kiss"

Alicia G Hot New Video "Ca$h & Nap" Released Worldwide June 9, 2016

Alicia G Hot New Single Ca$h & Nap Released WorldWide June 9, 2016 Through LRT Music Group

Acclaimed Songwriter Andreas Carlsson Becomes Advisor And Investor In Online Music Recording Studio Soundtrap



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships