MusicDish e-Journal - Tencent To Protect its Online Video Platform in China With Intertrust's Marlin DRM Solutions

MusicDish e-Journal - June 19, 2013

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Tencent To Protect its Online Video Platform in China With Intertrust's Marlin DRM Solutions
Tencent's online video platform will use content protection and software tamper resistance technology from Intertrust's whiteCryption subsidiary for software protection
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2013-01-15
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Tencent has licensed Intertrust's suite of Marlin DRM solutions to protect video streams and downloads on Tencent's online video platform in China.

Under the agreement, Tencent's online video platform (web portal and video client services) will use Intertrust's complete suite of Marlin client and server software SDKs for content protection and software tamper resistance technology from Intertrust's whiteCryption subsidiary for software protection.

"Tencent is strongly committed to protect copyrighted content on our online platforms, and we believe Intertrust can deliver a one-stop technology solution that meets the industry standards and matches the needs across our multiple online platforms," said Alex Liu, General Manager of Online Video Department for Tencent.

Tencent's online video platform is the second largest online video platform in China, according to ComScore and iResearch by monthly video views and monthly user penetration respectively. It offers a great variety of high definition premium content from Hollywood, European, Japanese, Korean, Chinese and Indian studios to a large user base through free streaming, subscription or video-on-demand services. It also provides a dedicated Hollywood Movie Theater.

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