MusicDish e-Journal - November 20, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

China Connect - Brands & Music: Tapping China's Youth Consumer
China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2013-03-09
Comment | Email | Print | RSS

[Editor's Note: As a media partner of China Connect, we're happy to offer an exclusive rate - Register for 700€ (vs regular ticket 1,420€ - SAVE 720€). Simply register at the link below and enter promotional code MDCC13
www.chinaconnect.fr/register-now
Eric de Fontenay, Editor]

China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile in Europe, will be held in Paris March 28-29, 2013 at the Elysées Biarritz, 22-24 rue Quentin Bauchart.

This year's event will include a presentation "Brands & Music: Tapping China's Youth Consumer," by Jean Hsiao Wernheim, Chief International Executive a-Peer Synergy Culture & Technology. The presentation will be followed by a Q&A session with Andrew Canter, Branded Content Marketing Association (BCMA), UK.

Under the theme "Leverage Chinese Consumer Engagement Across Tiers," the objective of this 3rd edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones. To help brands harness the growing affluent consumers, also living in "smaller" cities, China Connect 3rd edition brings together experts, to share and debate on how to tackle the following stakes across the country:

-- Leverage China's consumers dynamics and brand advocacy
-- Harness the power of mobile and social marketing
-- Embrace online (social) shopping frenzy to reach the masses
-- Capture Chinese love for storytelling: content your brand

Confirmed Speakers

-- Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
-- Yueping Wang, Public Relations Manager SOPEXA (China)
-- Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
-- Ken HONG, General Manager Marketing Strategy SINA WEIBO
-- Lac TRAN, Digital Strategy Director WEB2ASIA (China)
-- Dan XU, Vice-President MEILISHUO.COM "China's no1 Interest-Driven Fashion Social Network"(China)
-- Simon TAM, Head of Wine CHRISTIE'S (Hong Kong)
-- Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD (China)
-- Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing - Leader chinois sur le placement de produit cinéma (and TV, In-game, l'endorsement de personnalités, etc.)
-- Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
-- Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
-- Mykim CHKLI, COO ZENITHOPTIMEDIA (China),
-- Andrew CANTER, Branded Content Marketing Association (UK)
-- Laurence Lim DALLY, CEO CHERRY BLOSSOMS (Hong Kong)


Home » MusicDish*China » China Connect - Brands & Music: Tapping China's Youth Consumer
Permalink:http://www.musicdish.com/mag/?id=13360
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Live Nation Electronic Asia Inks Deal with Budweiser for Creamfields Festivals

» Andy Ma Appointed Warner Music China CEO

» The 2018 MIDEM Silk Road International Music Alliance Signing

» MusicDish Announces A Love Electric 2018 China Tour

» Avant-Garde Label Maybe Noise Launches In Beijing

MusicDish*China Directory



» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia

» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China

» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Talented Hip-hop Act, Jon Clawd, Announces The Release Of His First Body Of Works Titled "Fried Fish And Moonshine"

New EP Release From Jazzy Sky - 'Breakfast'

Esoteric Recordings To Release BE-BOP DELUXE "SUNBURST FINISH" 3CD/1DVD Limited Edition Deluxe Boxed Set - November 23, 2018

Cinq Music Partners With Rock Group TRAPT, Drops New Single

Worship Artist XAVIER JOLLIFF Inks Management Deal With The Management Agency (TMA)

The International Radio Festival Announce Final Line Up Of Radio Stations

Critically-Acclaimed Instrumental Rock Guitarist Mike Dekleva Releases His Second Four Song Instrumental Rock Music EP, "Psychedelia," On Friday, November 9, 2018



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships