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Merlin Member Labels And Distributors At Forefront Of Burgeoning Streaming Market
Merlin Member Market Share Increases Significantly On Digital Platforms, Even More On Streaming Services
By Mi2N
(more articles from this author)
2013-05-18
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When music is purchased or accessed on digital services, figures gleaned from Nielsen's 2012 Music Industry Report and proprietary Official Chart Company data show that the market share for independent companies increases considerably as compared to the physical market.

Additionally, using its own proprietary data, Merlin saw that members' aggregated market shares on digital services were on average 56% higher than in the physical market in the US and 52% higher than in the physical market in the UK.

On streaming platforms, these differentials are even more pronounced, with an analysis by Merlin of over 6.5bn streams across its licensees showing an additional uplift of between 12-20% depending on the label and where it is based.

Streaming And Subscription Take Off, Downloads Increase Too

92.11% of Merlin members saw an increase in 2012 streaming and subscription revenues as compared to 2011. And one in three reported increases of over 100%.

Streaming now accounts for the majority of digital revenues for nearly a quarter (24%) of respondents across the world. This growth is more pronounced in Europe, with nearly a third (30%) of European members reporting streaming comprising over 50% of digital revenues, versus 16% in USA.

This growth is incremental, with two thirds (63.86%) of members reporting increased a-la-carte download sales, 21.84% reporting download revenue increases of over 50%.

Total Business Revenues Increase

Between 2011 and 2012, 73.04% of respondents said that their overall business revenues had increased for 2012 as against 2011. Of these, one in five (20.87%) reported overall revenues had increased by more than 50%.

Service Rankings For Merlin Members

Apple's iTunes Store remains the world's dominant music service for Merlin members. Spotify comes in second and Amazon MP3 third - but there are some notable regional variations for the likes of eMusic, Deezer and Beatport.


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