Does The Pluralist Generation Love Music Like Previous Generations?
First-of-its-kind research study among the Pluralist Generation helps to understand difference in music consumption and music community among the USA’s next generation
Gracie Management's new research study found that the Plurals are less likely to have high music consumption than Millennials (who are estimated to have less than Gen X), which should be of concern to artists and labels, but there is good news: The main driver of this is a lack in importance of communities formed around artists/genres, which can be influenced by better planning by artists and labels.
The #1 driver of having high music consumption was found to be the forming of the above-mentioned communities around artists/genres, and while only 25% of Plurals rated being part of a music community as very important, for those who found it either "very important" or "important", 66% are part of a music community.
"These are important findings. While people worry about being able to sustain careers in the music industry, there is a light at the end of the tunnel. If the marketing focus turns towards building fan communities, rather than being so centered on the artist and pumping out one way messages about the artist, you will see an increase in high music consumption" says Chasson Gracie, Founder and CEO of Gracie Management.
Other interesting findings included the majority of Plurals who have high music consumption to be females (56%), though a flip happens around 18 years-old, after which males are more likely to have high music consumption. The age at which there is the highest music consumption observed is at 15 years-old among Plurals. Also, Plurals living in the South (55%) and Midwest (53%) are more likely to have high music consumption than those in the Northeast (45%) and West (45%)
Related News from Mi2N:
» Does The Pluralist Generation Love Music Like Previous Generations?
» CISAC 2018 Annual Report
» Pop Artist Ava King Releases New Single
» Puma Unveils Drum Machine Inspired Sneaker
» Is Podcasting the New Radio?
» Streaming & Listening Diversity - Spotify Case Study
Insider Scoop Directory
» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia
» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China
» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
follow MusicDish on