MusicDish e-Journal - March 24, 2018
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Live Nation Further Expands Presence In Asia
Live Nation Entertainment and Lushington Entertainments have formed a joint venture, Live Nation Lushington, to promote live concerts in Hong Kong and Singapore
By Mi2N
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Live Nation Entertainment,Inc. 与Lushington Entertainments Pte Ltd宣布,他们将以推广在香港及新加坡的现场演唱会, 而合资成立且经营Live Nation Lushington。

除了日本,香港与新加坡是亚洲最成熟的巡回演唱会市场。自1990年,Lushington为了推广艾里克-克来普顿(Eric Clapton)的首场亚洲巡回演唱会而成立公司后,此公司就在这区域展开业务。Live Nation则自2005年开始在香港及新加坡展开业务,去年,他们还负责销售Lady Gaga 7场演出的门票(香港4场及新加坡3场)。2012年,两家公司在香港及新加坡推广了约莫70场现场演出及售出280,000张门票。

Live Nation Entertainment, Inc. and Lushington Entertainments Pte Ltd announced that they have formed a joint venture, Live Nation Lushington, to promote live concerts in Hong Kong and Singapore.

Hong Kong and Singapore are the two most established touring markets in Asia, outside of Japan. Lushington has been operating in the region since 1990, when it was established to promote Eric Clapton's first Asian tour. Live Nation commenced operations in Hong Kong and Singapore in 2005, and last year promoted seven sell out Lady Gaga performances in Hong Kong (four) and Singapore (three). In 2012, the two companies presented approximately 70 shows and sold 280,000 tickets across the two markets.

Michael Rapino, Live Nation CEO and President said: "Live Nation continues to enhance and expand our global footprint. Our new joint venture with Lushington will increase our presence in Asia and enable us to bring more live entertainment to more fans in Hong Kong, Singapore and throughout the region."

Alan Ridgeway, Live Nation President of International & Emerging Markets, said: "I am delighted that we are joining forces with Lushington in these two important touring markets. Michael Roche will be an invaluable addition to our Asian network and I look forward to working with him and both of our teams to build our business."

Michael Roche, Managing Director, Lushington Entertainment said: "After 23 years of promoting in the region, we found a great partner in Live Nation. We share a common vision and work style centered on hard work, integrity and dedication to bring the very best international and emerging stars to Hong Kong and Singapore."

Live Nation and Lushington have worked closely together, bringing Sting, Roxette and Koren pop sensation, Big Bang to tens of thousands of fans last year alone. Live Nation Lushington will be headed by Michael Roche and the first event to be promoted by the joint venture will be Linkin Park on 15 August in Hong Kong.

Live Nation currently operates five offices throughout Asia, including Hong Kong, Beijing, Shanghai, Seoul and Tokyo.

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