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Chinese Music Platform Xiami Launches Services For Indie Musicians and Labels
The service allows independent musicians and labels to name their own price for download sales their authorized music while keeping 100% of revenues generate
By Ailun Zhang
(more articles from this author)
2013-07-17
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On July 11th, Chinese music platform Xiami announced the launch of a new service called Musician Platform. The service allows independent musicians and labels to name their own price for download sales their authorized music while keeping 100% of revenues generate. For a long time, indie musicians are lack of channels and opportunities to legitimately distribute their music in the market (with the notable exception of R2G's online store wa3.cn). As Xiami CEO Wang Hao noted, because the free and ad-supported system cannot reasonably support indie musicians, Xiami wanted to build a truly sustainable digital music platform.

Open the index of Xiami, you will find the new "Musicians" tag in the navigation bar on the top of the page. After the users sign up into Musicians Platform, they will reach their personal domain name, demo section and group, which allow users to upload their demo or album. Xiami will launch a marketing service called "Musician Express" in the future to provide indie musicians' access to labels, music festivals and media.

The most important thing is, for the first time, indie musicians are able to name their own price for downloading while allowing free music streaming. The price for a single song can be set between 0-50 RMB. Xiami is now developing a online checkout system in cooperation with Alipay, China's leading third-party payment solution, for the settlement of revenues to musicians. Supported by Xiami's search engine, indie musicians will have an equal opportunity to show up in search results alongside mainstream musicians.

source article: Xiami


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