MusicDish e-Journal - October 21, 2016
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East Meets West In Concert With Breakthrough In New Life Streaming Technology
a-Peer and Yahara utilized a new multimedia clouding technology thatallowed Ruhan in China and Edisun in Wisconsin to perform together
By Michele Wilson-Morris
(more articles from this author)
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Canadian business executive, author, consultant, and speaker Don Tapscott, who specializes in the role of technology in business and society once said, "To me, this is not an information age. It's an age of networked intelligence; it's an age of vast promise."

On June 21st, a-Peer Synergy, Yahara Software, and a-Peer Holding Group & Shanghai Synergy proved Tapscott's point and one of their own by streaming a live concert featuring Chinese Soprano pop star Ruhan Jia and the New York based Rock band Edisun from the Majestic Theatre in Madison, Wisconsin directly to China and around the globe. The two companies utilized a new multimedia clouding technology, which allowed Ruhan and Edisun to perform together as if they were sharing a stage, although both were in their respective countries.

Ruhan and Ethan in pre-rehearsal

Having personally watched the concert in the U.S. on, I can honestly say that the new streaming technology behind it was quite impressive. Ruhan and Edisun's lead singer and frontman, Ethan Isaac, sang a beautiful duet together in which there were no time lapses or errors. It was truly a case of East meets West, as well as a night to celebrate both music and technology. The performances could be observed from multiple camera angles, and both close up and distanced shots were easily managed. The picture was crisp and clear, and there were no sound distortions.

Jean introduces Ruhan in Shanghai to the Madison theater audience

As part of the event, viewers were privy to a VIP reception, during which Thomas J. Olscheske (CEO of a-Peer Holding Group LLC), Bob Vanden Burgt (President of Yahara Software LLC), and Jean Hsiao Wernheim (Chief International Executive, a-Peer Synergy Culture & Technology Co., Ltd.) each made brief remarks and introduced one another. Bill Zang (Vice President of Shanghai Synergy Culture & Entertainment Group, and the Chairman of the China Recording Industry Committee) was the principle speaker of the night. After thanking Yahara Software and a-Peer Holding Group for their achievement, he proclaimed the Online Life Streaming technology to be "the most important project for Shanghai Synergy Group" and said that it was "strongly supported by the China Ministry of Culture and GAPP (General Administration of Press and Publication)."

Yahara's Technical staff preparing streaming the concert on the Internet and mobile networks

Mr. Zang was proud to announce that the event was the first time that China had conducted an inter-country, cross-continental performance. He was adamant that the accomplishment had and would continue to usher in tremendous cultural and business potential, where many young talents and artists would make use of cultural resources to fulfill their dreams. Olscheske was enthusiastic as well, stating, "Our goal is to build a cultural bridge between the Chinese and Western audiences using the Internet and mobile networks. One concert can now continue to generate revenue weeks and months after the performance by providing continuing social media network interactions and resources, including artist interactions and workshops within people's social media networks."

Summarizing the occasion and collaboration beautifully, Zang commented, "After nearly a year of Shanghai Synergy working with Yahara, we did the first testing for the online live concert streaming and received a successful result. This test has created great historical significance for China and the international music industry; it symbolized the fact that technology can connect all different cultures from all over the world, created the new chapter for the music performances and the human culture, and it contained massive commercial value business opportunities. We believe it will build a solid foundation for the second phase of technology development and research. We expect this technology will be soon be used in real life and open the door for those loving music, culture, art, and people."

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