MusicDish e-Journal - November 17, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Why Crowdfunding Isn't Fueling China's Indie Music Revolution... Yet!
China's biggest indie music label Modernsky announced a cooperation with Dreamore to better bridge music and crowdfunding
By Ailun Zhang
(more articles from this author)
2013-08-06
Comment | Email | Print | RSS


Indie folk singer Song Dongye

The world's first crowdfunding website Kickstarter, an American-based private for-profit company that provides tools to raise funds for creative projects via crowdfunding, was founded in 2009. Two years later, Kickstarter's Chinese homologue Demohour was launched, quickly becoming China's biggest crowdfunding website.

Since Demohour's launch, similar websites in China have popped up such as Dreamore, a site enable its users to share their ideas, Musikid, a crowdfunding website focus on music and Tmeng that supports indie movies.

In July, China's biggest indie music label Modernsky announced a cooperation with Dreamore to better bridge music and crowdfunding. Modernsky will incorporate Dreamore's crowdfunding system into the production, promotion and distribution of its indie roster, while Dreamore will support the label's various crowdfunding projects.

Their first upcoming project will focus on indie folk singer Song Dongye who became well-known in 2013 for his super hit internet song "Ms.Dong". Before the release of his new album "The North of Anhe Bridge", Mordensky is going to organize a national tour in cooperation with Dreamore.

Hotpot Music signed skate punk band Larry's Pizza just put their debut album project on Demohour for the crowdfunding. The band plan to fly to Tokyo to record their debut album in two week. The producer will be KICK, the head of Kick Rock MUSIC, a well known Japanese punk label. After recording, this album will be released in 2014's Spring, followed by a tour.

Despite these examples, crowdfunding is still a generally new trend for Chinese musicians. In contrast to the numerous successful music projects on Kickstarter, there is still little to show on Chinese crowdfunding platforms like Demohour and Dreamore.

According famous music critic Er Dong, there are two factors most hampering successful music crowdfunding projects in China. The first is the difficulty in proving the project's quality to potential funders. In most cases, projects display a very rudimentary profile, which may not be very persuasive for users to pull out their wallets. Secondly, the funding threshold most projects set are too high. In fact, lower threshold appear to lead to more users and sponsors.

At present, crowdfunding in China is still having a hard time finding its niche. It faces serious difficulties unique to China including:
1. The lack of familiarity with crowdfunding as compared to their American counterparts;
2. Concerns regarding the legality and legitimacy of crowdfunding, especially as there have been some major illegal fundraising cases in China, the most infamous perhaps being China's Red Cross;
3. The lack of a complete intellectual property law structure.


Home » MusicDish*China » Why Crowdfunding Isn't Fueling China's Indie Music Revolution... Yet!
Permalink:http://www.musicdish.com/mag/?id=13454
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» MusicDish*China October China Label Music Releases And Charts

» Most Girls Smell Good Music Promotion Masterclass and Launch Party

» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

» Harmonica Extraordinaire Sugar Blue Performs In Beijing

» Will One Genre Rule Them All? China's Love Affair With EDM

MusicDish*China Directory



» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart

» [2017-11-01] Deezer Becomes Miami Dolphins' Official Music Partner; Deezer's Flirtation With The Sports World Appears To Have Just Begun
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater

halie and the moon Signs Distribution Deal For Asia With JVC Kenwood Victor Entertainment

Deadline Looms - The 14th Annual Acoustic Music Awards



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships