MusicDish e-Journal - January 16, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Crowfunding Music In China (Chinese version)
Crowfunding Music In China (Chinese version)
By Ailun Zhang
(more articles from this author)
2013-08-06
Comment | Email | Print | RSS

创意众筹的中国玩家

世界上第一个众筹网站Kickstarter于2009年在美国诞生。两年后的 2011年7月,“点名时间”上线,并且成为了目前中国最大的众筹网站。

“我们的梦想是做一部深深打动人心的动画电影,带给少年爱与信仰的力量。”在 “点名时间”的网站首页上,仍在制作中的知名动画电影《大鱼·海棠》的主创者的这句话打动了许多网友,很多人纷纷点击网站页面上的“支持”键,于是,少则十来元、多则几万元的资金,源源不断地涌向了影片制作方的资金池。

到目前为止,《大鱼·海棠》,在网上共获得3594位网民支持的1582500元,其中两笔资金的金额多达50万元。众筹,俨然成了文艺青年为艺术梦想埋单的新方式。

对于其网站的定位,“点名时间”有一个非常文艺范儿的自我介绍:“一个支持创意和梦想的乌托邦。”在这里,云集了许多想要实现梦想的创业者和他们的项目,其中有一半左右的项目都属于文化创意类,包括影视、音乐制作、文艺演出等。这些项目需要筹集的资金少的大约要几千元,多的则高达上百万元。

除了最著名的 点名时间之外,目前活跃于中文互联网世界的众筹网站还有分享创意追梦网、垂直于音乐的 乐童音乐、主打独立电影的淘梦网、专注于创意产品实现的 亿觅、偏设计类创意的 觉Jue.so等。

众筹和独立音乐界的合作也在悄然开始。摩登天空,中国最大规模的独立唱片公司,决定和追梦网携手,促成音乐和众筹的碰撞。未来,摩登天空将把创意众筹模式运用到音乐人和音乐产品的制作、宣传和推广中去;追梦网则会继续为音乐项目提供优质的平台和服务,帮助音乐人展示自我、凝聚人气、获得市场、扩大影响。双方都希望借此促成合作和跨界,为独立音乐产业做出一些新尝试。

而经过周密的筹备,摩登天空和追梦网合作的第一个项目即将上线。2013年,因为一首《董小姐》在网络上的疯狂传唱,使得歌曲的创作者宋冬野突然地走进了所有人的视野。这个正在筹备首张个人专辑的音乐人,成为了中国独立音乐的一个热门话题。在其新专辑《安和桥北》发行之际,摩登天空和追梦网将携手合作为其打造了展开全国百站巡演的计划。

火锅音乐旗下的滑板朋克乐队LARRY'S PIZZA,也通过点名时间为乐队首张专辑的日本录音计划展开了众筹.

他们计划于10月初奔赴东京,用两周的时间录制这张专辑。这张专辑的制作人是日本朋克名厂KICKROCKMUSIC的主理人、GOOD4NOTHING、SECRET7LINE、SMASHUP等多支日本朋克名团的制作人KICK。专辑录制完毕之后计划将于2014年春天发表,之后乐队将进行新专辑的全国巡演。

但是总的来说,众筹对于中国的本土音乐人来说尚且是新鲜事物。相对于kickstartesr上海量的成功音乐项目,在点名时间和追梦网等中文平台上的音乐众筹依然是寥寥可数。

知名乐评人耳东认为,目前国内的音乐众筹项目最缺乏的,一方面是很多众筹发起者无法证明自己的产品是优质的,发起人往往只给出一个很简单的内容展示,缺乏说服力。另一方面,大家设置的门槛也普遍较高,大多都是从50元起价。实际上,用户的行为是跟社交媒体关联的,项目的门槛越低,参与的用户越多,他们在社交媒体里的传播效果就最好。在一些成功的众筹案例中,出资一块钱的用户恰恰成为了进行传播的主体。

“点名时间”首席执行官张佑认为,在众筹的过程中,项目发起人的包装能力是非常重要的,往往讲一个好故事就能带动很多支持。他认为,目前很多项目的发起人包装能力有限,有的甚至无法清楚表述自己的意图,更缺乏足够的魅力展示。另外,一些项目发起人过于追求商业结果,也很难成功实现筹资。

除此之外,众筹模式想要在中国推广还面临着很大的困难。目前这些新兴的众筹网站依然只能说是勉强生存,究其原因无非是以下几个:
1.募捐这种方式在国内没有被广为接受,而在欧美,募捐是很常见的,大到选总统,小到很小的活动;
2.几个非法集资案的判决让人对募捐这种方式心存畏惧;
3.知识产权的保护不成熟;
4.创意难以转化为收益。


Home » MusicDish*China » Crowfunding Music In China (Chinese version)
Permalink:http://www.musicdish.com/mag/?id=13455
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» MusicDish*China Presents 'Savage Guitarist' Todd Clouser in Beijing

» MusicDish*China October China Label Music Releases And Charts

» Most Girls Smell Good Music Promotion Masterclass and Launch Party

» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

» Harmonica Extraordinaire Sugar Blue Performs In Beijing

MusicDish*China Directory



» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services

» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices

» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks

MarilynMusic Places Five New Songs With Altino Music

Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio

For Folk's Sake Premieres Katie Garibaldi's 'Unhappy Holiday' Honky Tonk Music Video

GuitarPlayer.com Debuts Claymation Music Video For 'Star In The East' By Katie Garibaldi

Veteran Recording Artist Jerri BoKeno Rekindles Holiday Jewel "This Christmas"

The Ed Sheeran Of The Hare Krishna World: Meet Cyril Wohrer



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships