MusicDish e-Journal - April 24, 2014
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Lyor Cohen To Reveal Strategy Of His New Digital-Era Venture
Exclusive Midem Insight Into Innovative Google-Backed Label
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2014-01-08
Comment | Email | Print | RSS

Leading music industry stalwart Lyor Cohen will give Midem participants an exclusive insight into the strategies he believes will deliver the next generation of cutting-edge talent to consumers in an increasingly digital environment.

Founder of Def Jam Records and former head of Warner Music Group, Cohen will present his new venture, 300, a music content company devoted to the discovery and development of the artists of the future.

For the first time Cohen will publicly address an audience of music professionals about his plans for 300, which are sure to inspire the Midem audience to embrace innovation as a route back to growth.

Backed by Google and other investment funds, Cohen's new venture sets out to create an innovative artist development structure with greater flexibility and lower overheads to challenge the majors.

Cohen has been closely involved in hip-hop for more than three decades, as the genre has moved from the bad boy of pop culture to a mainstream driving force.

He co-founded Def Jam Recordings, which rapidly became one of the leading record labels of the late 1980s and early 1990s. Cohen subsequently managed the Island Def Jam Music Group before joining the Warner Music Group where he rose to Chairman/CEO of Recorded Music, giving him oversight of artists across all genres including rock and even country and western.

It was during his time at WMG that Cohen began to investigate the financial possibilities of brokering endorsement deals, linking up some of the artists in his roster with such iconic brands as Adidas and Coca-Cola. In September 2006, Cohen negotiated the first agreement between YouTube and a major record company that allowed the site to show videos by WMG artists in exchange for a share of YouTube's advertising revenue.

In a move which underlines how major online distribution platforms are now seeking more direct influence on the content business, YouTube's owner Google is acting as lead investor for 300.

"Lyor Cohen has been one of the most influential industry players over the past decades, and he is now embarking on an exciting new venture which promises to push the envelope in terms of artist development and distribution. We are thrilled he has chosen Midem as a platform to give the music industry a first look at his vision," said Bruno Crolot, Midem Director.

Cohen will be interviewed by Tom Silverman, Executive Director of the New Music Seminar and CEO of Tommy Boy, on 2 February at 4pm as part of the plenary conference programme "Midem Talks," the theme of which this year is "Back to Growth? Make it Sustainable!"


Home » Insider Scoop » Lyor Cohen To Reveal Strategy Of His New Digital-Era Venture
Permalink:http://www.musicdish.com/mag/?id=13508
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Record Store Day Sales Surge

» ILana Martin Shares valuable Vocal Tips for Emerging Artists

» Artists Get Cheat Sheet on Website Development Tools

» Streaming And Access Services Scoop A Quarter Of The Entertainment Market

» The Insights Evolution: Why Only Obsessing About Sales Is Holding You Back

Insider Scoop Directory



» [2014-04-24] Record Store Day Sales Surge; Overall Album Sales (CD, LP, Etc.) At Independent Record Stores Were Up 91% Vs. The Prior Week And Up 11% Vs. The Week Of Record Store Day Last Year

» [2014-04-23] Youku Tudou Beta Launches Interactive Entertainment Platform; Xingmen Will Enable Millions Of Fans To Directly Connect With Their Favorite Celebrities, Musicians, And Grassroots Talents

» [2014-04-23] Matzka Delivers Aboriginal Taiwanese Reggae Grooves At Canadian Music Week; Matzuka Will Showcase Their Unique Sound On May 7 At The Cadillac Lounge (7pm) As Well As The Second Floor Of The Legendary El Mocambo On May 8

» [2014-04-23] ILana Martin Shares Valuable Vocal Tips For Emerging Artists; Popular Vocal Coach Prepares Universal Music Group's Emerging Artist For Project Spearheaded By Stevie Wonder

» [2014-04-22] The Philadelphia Orchestra In Shanghai (Chinese Version); The Philadelphia Orchestra In Shanghai (Chinese Version)

» [2014-04-20] Tortoise China Tour - Beijing; Tortoise China Tour - Beijing

» [2014-04-20] Taiwan Rock Band Io Homecoming Concert At Canadian Music Festival; Taiwan Rock Band Io, Originally Formed In Vancouver By Three Canadian-Taiwanese, Will Be Returning To Their Roots When They Perform Canadian Music Fest

» [2014-04-19] Wooozy Offline #2: Bok Bok; Wooozy Offline #2: Bok Bok

» [2014-04-16] The Philadelphia Orchestra In Shanghai - A Live Concert Streamed Globally; The Philadelphia Orchestra Held A Press Conference In Shanghai Announcing Their 2014 China Tour And May 25th Concert At The Shanghai Grand Theatre

» [2014-04-16] Taiwan Bands Join Canadian Music Festival (Chinese Version); Taiwan Bands Join Canadian Music Festival (Chinese Version)

» [2014-04-16] MusicDish & Indiloop Present: The "Meet Taiwan" Remix Contest; Remix Some Of Taiwan's Leading Acts For A Chance To Win Free Flight To Toronto To Attend Canadian Music Fest

» [2014-04-16] Pairs (Shanghai) New Album 'Brief Lesbian'; Free Download Collaborative Album Between Pairs & Reykjavictim
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

New Zealand's Latest Offering

Justin Charney, 12 Year Old Kelowna Drummer Getting International Recognition

Matzka Delivers Aboriginal Taiwanese Reggae Grooves At Canadian Music Week

The Philadelphia Orchestra In Shanghai - A Live Concert Streamed Globally

Taiwan Rock Band Io Homecoming Concert At Canadian Music Festival

A Festival Giving Back To The Men And Women Who Gave To Us

Rapper NazB Brings Greater Awareness Through His Lyrics On "Rape (Shame)"

Taiwan Announces First Ever Export Mission To Canada For Canadian Music Week 2014



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2014 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships