Viacom Names Martha Riley As Senior Vice President Of Music Sales For Viacom Media Networks
Riley will provide the strategic connection between Viacom's Music and Entertainment Ad Sales group and the Music and Logo Group brands
Viacom Inc. promoted Martha Riley to Senior Vice President, Music Sales, with sales responsibility for the company's Music and Logo Group, which includes MTV, MTV2, mtvU, VH1, VH1 Classic, Palladia and Logo. Based in New York, Riley will report directly to Jeff Lucas, Head of Sales for Music and Entertainment at Viacom.
In her new role, Riley will provide the strategic connection between Viacom's Music and Entertainment Ad Sales group and the Music and Logo Group brands it supports. She will work closely with channel leadership to drive ad sales strategy and products that are consistent with each brand, its content and its overall goals. Riley will foster collaboration among Ad Sales, Integrated Marketing, Programming, Scheduling and Digital to develop marketing solutions that leverage the company's creative and cross-platform capabilities in full to achieve client objectives.
"Our Ad Sales team and its marketing solutions are at their best when they're fully aligned with the creative content of our brands across every screen," said Lucas. "Martha is a big picture, innovative thinker who knows how to get the most out of our content for our clients in a way that resonates with our audiences."
Riley is a twenty-year veteran of Viacom, and during that time she has worked extensively with the company's Music and Logo Group brands. Most recently, she served as Vice President of Sales for the Music Group, with responsibility for New York-based ad sales across MTV, MTV2, mtvU, VH1 and Logo. Earlier, Riley was Director of Sales for MTV2. She joined Viacom as a Sales Planner in 1993.
Related News from Mi2N:
» Viacom Names Martha Riley As Senior Vice President Of Music Sales For Viacom Media Networks
» ReverbNation And SESAC To Nurture Emerging Artists
» Hampton Hotels Leverages Music and Emotion
» BakerHostetler Files Copyright Infringement Complaints for Freeplay Music against Multi-Channel Networks
» CISAC Releases 2015 Global Collections Report
» Lauren Ceradini Joins Capitol Music Group As Vice President Of Publicity
News Beat Directory
» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration
» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn
» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years
» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances
» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th
» [2015-06-01] Cooking Vinyl's Martin Goldschmidt Calls For Direct Tax Breaks For Music; Talking During The Vote For Music Keynote At The Great Escape, Martin Goldschmidt Called For The UK Government To Give Tax Breaks Directly To Music Businesses
» [2015-05-31] Strong Opportunities For International Tech Manufacturers Among Chinese Consumers; 63% Of Chinese Consumers Prefer International Brands For Purchase Of Smartphones, Televisions Or Wearable Devices
» [2015-05-31] New Island Entertainment Presents Second Hand Rose @ New York's Santos Party House; China's Boldest Rock Band Will Return To The Big Apple With A Show At Chinatown's Santos Party House
» [2015-05-22] MusicDish*China Tours, Signing, NYCxDesign And Planetrox; It's Been A Busy 2015 With New Tours, Our Launch Into The Art/design World And Signing Of One Of The Pioneers Of Chinese Rock
» [2015-05-19] Award-Nominated DJ Soulier Performs At Beijing's Award-Winning DDC; Western Canadian Music Awards Nominee Returns To China For 7 Dates In Beijing, Changsha, Wuhan, Guangzhou And Tianjin
» [2015-05-18] Second Hand Rose "Crossing Boundaries" World Tour; China's Boldest Rock Band Will Embark On Their "Crossing Boundaries" World Tour That Will Include One Of Europe's Biggest Festivals, Paleo Festival Nyon 2015
» [2015-05-13] CMW Live Touring Summit: Interview With Elliott Lefko; Interview With Elliott Lefko VP Of Talent, Goldenvoice / AEG Live / Coachella
follow MusicDish on