iQIYI Launches New Android And Kindle Fire Based Apps Featuring Dolby Audio
"Dolby zone," up to 150 new Dolby Audio encoded TV shows, movies, and sporting events
Dolby Laboratories and iQIYI, a subsidiary of Baidu and one of the largest Internet and mobile video service providers in China, announced that iQIYI's new Android and Kindle Fire apps will feature a dedicated "Dolby zone," with up to 150 new Dolby Audio encoded TV shows, movies, and sporting events with more natural and lifelike mobile entertainment sounds added each month.
"More and more consumers are demanding a better mobile entertainment experience. By delivering high-quality audio from Dolby, we can deliver the best entertainment experience and differentiate our service from competitors," said Xianghua Yang, Vice President of Mobile Business and Paid Users Operation, iQIYI.
This launch marks a major milestone in the collaboration between iQIYI and Dolby. In September 2013, iQIYI started enabling Dolby Audio encoding in iQIYI's existing content workflow. It was soon followed by the launch of the iQIYI and Dolby Joint Test Center, facilitating adoption of Dolby Audio by over-the-top (OTT) television and set-top-box manufacturers to help them ensure a premium audio entertainment experience for consumers.
"Dolby is delighted to work further with iQIYI to extend the premium entertainment content experience with Dolby Audio to the mobile space," said Mike Chao, Managing Director, Greater China, Dolby Laboratories. "This is a success for the entire mobile ecosystem. Consumers in China using mobile devices featuring Dolby technology can now expect the best 'on the go' experiences with iQIYI's Dolby zone."
Related News from Mi2N:
» iQIYI Launches New Android And Kindle Fire Based Apps Featuring Dolby Audio
» QQMusic: From Streaming Service To Integrated Music Content Producer
» BMG Partners With Chinese Social Network Momo
» MusicDish Music Releases in China: SLC, HearIM, Tom Ricci, Voodoo Swing
» ULTRA Worldwide Adds China to Global Calendar
» A2LiVE Welcomes Eric Reithler-Barros As New Managing Director and CCO
» [2017-06-28] QQMusic: From Streaming Service To Integrated Music Content Producer; This Update Pushes QQMusic One Step Closer Towards Becoming An Integrated Music Content Producer
» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward
» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China
» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners
» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube
» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech
» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery
» [2017-06-16] Magna Entertainment Invests In Rock Icon Label Loud & Proud Records; Investment To Support Ongoing Artist Development, Building On The 25-Year Track Record Of Industry Veteran Tom Lipsky
» [2017-06-14] Analysis Of Merlin's Revenue Distributions; Audio Streaming Growth Outstrips Video 3-to-1 As Distributions To Independent Labels Hit $353m
» [2017-06-14] Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR; Social Music VR Platform Endless Riff Has Announced A Partnership With NYC's Rockwood Music Hall
» [2017-06-11] Vivid Seats Reveals Summer Concert Pricing Preview; Top-Selling Tours, Music Festivals And The Cost To Be There
» [2017-06-08] Nick Brodeur Wins Studio Package From ReverbNation; Laguna Beach Singer/guitarist Awarded Recording Time With Orange County Production House
follow MusicDish on