DTS Expands Relationship with vivo - Adds DTS-HD Streaming Capabilities to Content Service
vivo customers can stream content mixed in DTS-HD to their Headphone:X equipped smartphones
DTS announced that it has expanded its relationship with premium Chinese smartphone brand, vivo, to begin delivering content in DTS-HD via its digital content service partner, Xunlei. Now, vivo customers can stream content mixed in DTS-HD to their Headphone:X equipped smartphones, and enjoy it in full surround sound over headphones.
DTS-HD is a high performance discrete audio codec designed specifically to enable streaming services to deliver content to connected devices in immersive surround sound.
"It isn't until you experience Headphone:X for the first time that you truly understand the impact of delivering multi-channel audio content to mobile devices," said Brian Towne, executive vice president and chief operating officer of DTS. "Neuroscience studies have proven that the immersive sound provided by Headphone:X keeps viewers more engaged by providing a more enjoyable and memorable media experience."
DTS Headphone:X expands and focuses sound far beyond the boundaries of a pair of headphones, allowing listeners to hear their favorite content as if it was coming from multiple speakers located around and above them, with a higher degree of accuracy than was ever before possible.
"Without sound, there would be no demand for mobile content," said Mr. Feng Lei, CMO of vivo. "With this in mind, we set out to build a full ecosystem capable of providing our smartphone customers with access to content that provides the ultimate entertainment experience, complete with immersive sound. Through our collaboration with DTS, we were able to create a fully functional content platform capable of providing our smartphone customers access to popular movies and music that they can experience in DTS Headphone:X."
In December of 2013, DTS and vivo announced the launch of the vivo XPlay3S, the first smartphone to ship featuring DTS Headphone:X.
» China's Indie Music Market and Livehouse Status Quo
» MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival
» Beijing's FakeMusicMedia And Pilot Music Announce New Label
» UNITY Electronic Music Festival Is Coming!
» Second Hand Rose Rocked At Paléo Festival Nyon
» [2015-08-31] China's Indie Music Market And Livehouse Status Quo; An Interview With Meng Yuliang Of Blue Stream Bar And Yuppie Monkey
» [2015-08-27] MusicDish Sponsors SPOTLIGHT Rhythm & Trends Festival; SPOTLIGHT Will Shine A Light On The Most Promising Musical, Artistic And Urban Fashion Talents In China
» [2015-08-25] Beijing's FakeMusicMedia And Pilot Music Announce New Label; FakeLoveMusic – First Chinese Based Music Company To Open An Office In Europe And Collaborate With !K7 & DJ-KiCKS
» [2015-08-10] UNITY Electronic Music Festival Is Coming!; UNITY Electronic Music Festival Will Be Held On Oct 1-2, 2015 In Wuhan International Exhibition Center!
» [2015-08-07] Second Hand Rose Rocked At Paléo Festival Nyon; China's Sexiest Rock Band Second Hand Rose Has Brought Their Enthusiasm To Switzerland's Biggest Music Festival
» [2015-07-07] New Island Entertainment Presents A F8ckin Birthday Extravaganza At Santos Party House; NIE Presents: The Hsu-nami, Fuck Your Birthday, NegativeHate, Stereobird @ Santos Party House
» [2015-07-05] MusicDish*China Booking (Snow Mountain), DDC, NAMM Musikmesse Russia And NMS; Latest Developments At MusicDish*China, Including Bookings At Snow Mountain Music Festival, Partnership With Beijing's DDC, Call-to-bands For NAMM Musikmesse Russia 2015 And New Music Seminar
» [2015-06-30] 365 Days From Dusk Till Dawn: DDC 1 Year Anniversary Program; MusicDish*China Is Proud To Be An Official Sponsor Of DDC (Dusk Till Dawn) First Year Anniversary Celebration
» [2015-06-29] The Challenges Of Learning How To Play Drums; Before You Start Building Your Neil Peart-sized Kit, There Are A Few Things To Learn
» [2015-06-28] Blue Note Entertainment Group Further Expands East With New Venue In Beijing; Blue Note Beijing Open In 2016; Two Additional Blue Note's In Shanghai & Taipei To Open Within Three Years
» [2015-06-21] From North Korea To NYC - Shanghai DJ B.O Spins Libation & Leftfield; The First DJ Ever In North Korea Comes To NY's Lower East Side For An Eclectic Night Of Performances
» [2015-06-02] Bay Area Chinese Music Association Presents Second Hand Rose West Coast Show; Second Hand Rose Will Be Performing At Palo Alto's Albert & Janet Schultz Cultural Arts Hall On July 10th
follow MusicDish on