DTS Expands Relationship with vivo - Adds DTS-HD Streaming Capabilities to Content Service
vivo customers can stream content mixed in DTS-HD to their Headphone:X equipped smartphones
DTS announced that it has expanded its relationship with premium Chinese smartphone brand, vivo, to begin delivering content in DTS-HD via its digital content service partner, Xunlei. Now, vivo customers can stream content mixed in DTS-HD to their Headphone:X equipped smartphones, and enjoy it in full surround sound over headphones.
DTS-HD is a high performance discrete audio codec designed specifically to enable streaming services to deliver content to connected devices in immersive surround sound.
"It isn't until you experience Headphone:X for the first time that you truly understand the impact of delivering multi-channel audio content to mobile devices," said Brian Towne, executive vice president and chief operating officer of DTS. "Neuroscience studies have proven that the immersive sound provided by Headphone:X keeps viewers more engaged by providing a more enjoyable and memorable media experience."
DTS Headphone:X expands and focuses sound far beyond the boundaries of a pair of headphones, allowing listeners to hear their favorite content as if it was coming from multiple speakers located around and above them, with a higher degree of accuracy than was ever before possible.
"Without sound, there would be no demand for mobile content," said Mr. Feng Lei, CMO of vivo. "With this in mind, we set out to build a full ecosystem capable of providing our smartphone customers with access to content that provides the ultimate entertainment experience, complete with immersive sound. Through our collaboration with DTS, we were able to create a fully functional content platform capable of providing our smartphone customers access to popular movies and music that they can experience in DTS Headphone:X."
In December of 2013, DTS and vivo announced the launch of the vivo XPlay3S, the first smartphone to ship featuring DTS Headphone:X.
» Show Your Red&Green And Support China's Second Hand Rose #UselessRockUSA Tour
» Provocative Beijing Rockers Second Hand Rose to Play NYC, DC, Philly, Boston
» BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart
» Second Hand Rose To Play NYC, DC, Philly, Boston
» Love And Peace 2014 Outdoor Camping Music Festival
» [2014-09-15] Show Your Red&Green And Support China's Second Hand Rose #UselessRockUSA Tour; To Help Raise Awareness Of The Tour And Inspire A Little Creativity Amongst Old And New Fans, We're Launching The #UselessRockUSA Red&Green Campaign On Social Media
» [2014-08-26] Provocative Beijing Rockers Second Hand Rose To Play NYC, DC, Philly, Boston; China's Biggest Rock Band Announces Their Useless Rock Tour Of The East Coast With Stops In New York, Boston, Washington DC, And Philadelphia
» [2014-08-19] BROBST Electro-Rock Leads MusicDish*China Top 5 Indie Song Chart; Cracking MusicDish*China's Charts For The First Time, Electronic Rock Artist BROBST Comes In At #1 With Their Song "Rain"
» [2014-08-19] Second Hand Rose To Play NYC, DC, Philly, Boston; Fans Can Pre-purchase Tickets To Any Of The Club Shows Or Pick Up Items From The Band's Clothing Line, Red & Green Through PledgeMusic
» [2014-08-05] Love And Peace 2014 Outdoor Camping Music Festival; The 2014 Love And Peace Music Festival Will Be Held In Wuhan This September 6-7
» [2014-08-04] MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4); MusicDish*China Top 5 Indie Song Chart (Vol. 1, No. 4)
» [2014-08-04] The Courtesans Drives MusicDish*China Top 5 Indie Song Chart; Chart Based On Aggregate Plays Of Songs Promoted Through MusicDish*China Song Blast On Chinese Streaming Portals, Including Ximalaya, Diandian, Lizhi.fm, Kanjian And YuYin.fm
» [2014-07-25] FM Pilots Skyrockets To Top Of MusicDish*China Indie Song Chart; Oklahoma Pop-alternative Quartet FM Pilots' "With You" Skyrocketed To The Top Of This Week's Chart With Over 4,000 Plays Over The Week
» [2014-07-25] MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014; MusicDish*China Top 5 Indie Song Chart 07/19-07/25/2014
» [2014-07-22] Zebra Music Festival (Shanghai) Ticket Giveaway Winners; Zebra Music Festival (Shanghai) Ticket Giveaway Winners
» [2014-07-21] MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014; MusicDish*China Top 5 Indie Song Chart 07/12-07/18/2014
» [2014-07-17] Temple Bar 3 Year Anniversary; To Celebrate This Very Special Moment, Temple Bar Will Throw A Four-day Bash Filled With Special Events From July 24th Till 27th
follow MusicDish on