MusicDish e-Journal - March 27, 2015
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Music Business School "New Artist Model" gains new partners with Bandzoogle, CMJ, and PressKit.TO
"New Artist Model" is an online business course that lasts for 8 weeks and goes through music related topics such as marketing, promotions, booking gigs, production, and recording
By Jesse Till
(more articles from this author)
2014-04-29
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Music entrepreneur, music developer, and inventor. Not too many people can boast those credentials but one man, known to help invent the modern day protocol used to connect instruments to computers (also known as MIDI), has not only expanded his skills, but has now offered his knowledge to propel a musician's career to new heights. A renaissance man in the music business, David Kusek has done remarkable accomplishments within the music industry, but the entrepreneur has now developed an online course called "New Artist Model", in which he teaches up-and-coming musicians the ins-and-outs of music marketing, promotion, and business techniques that can be applied with instant results at a fraction of the cost of a college.

Though his background is in music and technology, Kusek helped create the online courses at Berklee University, the famous music college in Boston, Massachusetts. There, he was teaching the business aspects of the industry when he decided to take the world by storm and create his own model of teaching and create "New Artist Model". "New Artist Model" is an online business course that lasts for 8 weeks and goes through music related topics such as marketing, promotions, booking gigs, production, and recording to name a few. Essentially, Kusek teaches everything a musician needs to know from the ground up to achieve their dream to become successful in the music industry.

Though just in it's early stages, Kusek has been able to get key affiliates to help the students at "New Artist Model", such as the crowd funding website PledgeMusic and Music X-ray, a website that helps match artists and producers to work with each other. Among the newly added affiliates are the musician-oriented website builder Bandzoogle, the famous college concert and showcase CMJ, and the leading website to build press kits PressKit.to. Though each one of the affiliates has a specific role in an artist's career, Kusek is adamant in showing how to use the tools that are available to musicians all over the world. For instance, with Bandzoogle, Kusek instructs how to create a fully functioning website and ensures that is not as daunting as it seems. "It's all about building a killer website and figuring out outbound email and how you can offer a store that sells merchandise and tickets" he adds. With PressKit.to, he demonstrates the way to properly use a press kit and when to release it to maximize engagement with fans. As far as CMJ has to offer, he simply states that knowing whom your audience is, and where they go, musicians can maximize their efforts in marketing and promotion to get new fans and retain their established ones.

"New Artist model" is all about helping musicians succeed in the highly competitive world of the music industry. It's meant to determine what a musician all about, and as an artist, how do you want to communicate your art. Kusek pushes the limits of musicians in determining the way musicians want to describe what they're doing and how they relate to the audience. With tools like PressKit.to and Badnzoogle, "New Artist Model" helps musicians figure that out. If you understand what you are trying to do, what your strategy is, then your music can thrive. Having a tool like press kit or Bandzoogle or MusicPledge, it realizes your vision. As Kusek states "people just need to believe in themselves and take life as a startup and figure out what their strategy and team looks like and move one step at a time." And that's exactly what "New Artist Model" provides them.

Related News from Mi2N:
» Dave Kusek, Founder And Former CEO Of Berkleemusic, Launches New Online Course For Independent Musicians


Home » Insider Scoop » Music Business School "New Artist Model" gains new partners with Bandzoogle, CMJ, and PressKit.TO
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