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Top 10 Reasons To Hire A Professional Crew For Your Music Video
Why hiring a pro film crew for your music video is better than doing it yourself
By Benjamin James
(more articles from this author)
2014-05-15
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1. Complex Jobs Require a Specialist

Your music video concept is perfect. We fade in as the group stands atop a snow covered peak somewhere in Europe. A fire breathing dragon swoops down, belching flame and smoke across the screen. With a bounding leap into the air, your band draw their swords and decapitate the flying beast. Suddenly, scantily clad Norse goddesses appear and begin to dance to the sounds of a power driven riff, celebrating this daring feat of bravery and manliness.

The only problem is - there aren't any snow covered mountains or fire breathing dragons in your area, and your Craigslist post titled "Half Naked Chicks For a Music Video" is not getting much of a positive response.

With a production team on your side, you will be presented with solutions to all of these problems. Knowledgeable professionals will assist you in the logistics of bringing your vision to life, and most have these connections no further than a phone call away.

2. You Want Quality Results

You are a musician. You should spend your time creating music and focusing on your career. It is perfectly fine to be multi-talented, but if you haven't extensively trained in the field of cinematography, chances are the technicalities of your shoot are best left to the professionals.

Music video directors will appreciate your effort to collaborate and give input during the pre-production stage of the video. This is where you will be expected to exchange ideas and decide exactly what your viewing audience will see.

3. Time Management

It can take weeks to plan and prepare a flawless shoot. These are days and weeks that would be better spent if you were writing and performing music. The many stresses of being a touring musician can take their toll on you both mentally and physically. There is no reason to commit yourself to yet another task, when the ability to outsource this labor is conveniently available to you?

On the day of the shoot, you and your band will want to focus on your appearance and performance in the video. The last thing you need to worry about that day is running a crew, maintaining gear, keeping the shots in focus and setting up every minor detail at each location.

4. Avoid Wasted Effort

Your iPhone is not a professional movie camera and your drinking buddies probably aren't the most capable film crew. If you dedicate time and effort into performing a task, does it not make sense that the end result should be equal to, if not greater than all the hard work you put forth to create your music video?

The goal is for people to watch your final product, click your links, join your mailing list, buy your album, attend live concerts and so on. If you give them something that lacks visual appeal and quality, that alone can overshadow the musical skill you are hoping to share with the world. The job of a videographer is to best convey your ideas visually to the public. There will always be quite the noticeable difference between a home made music video and one produced by professionals.

5. Obtaining the Equipment

Getting the gear you need can be costly. If you aren't prepared to spend thousands of dollars in deposits, insurance and rental fees in addition to the hours, days and weeks it takes learning how to use this equipment - you are better off hiring someone who can tell you exactly what the project will require. Hiring a team of professionals could end up saving you some big cash and time.

6. Using the Equipment

Okay, so you have all the cameras, lighting, editing bay and the high powered computers it takes to render a final product. How many hundreds of hours are you willing to invest in learning the tricks of the trade? Is there a way you could be more productive with your time, instead of spending the countless months required to master each piece of gear?

A professional videographer will come equipped with not only the tools, but a vast knowledge of their uses. Remember, you're paying for expertise - not just a "camera guy".

7. Join the Network

It's not what you know. It's who you know. This statement rings true throughout all walks of life. Say your project turns out to be a big success and you want to film another music video, or possibly have some live footage shot. You might want to make a DVD for the fans to purchase at your merch booth or online. Maybe you need a sound guy, a makeup artist, a graphic designer or another tradesman.

From your first shooting experience, you should now have contact information for most of these individuals and be on a first name basis with them. Be personable with your crew while you're on the set. You never know who might be able to come through and save the day on the next gig.

8. Editing

In the recording studio it takes a highly skilled engineer with years of practice to multi-track your instruments and vocals, combining them with infinite attention to detail and fine tuning. If your group mixes and masters your own songs, you are already well aware of how time consuming and complex this process can be.

There is no reason to be banging your head into a desk out of sheer frustration, when you could be head banging on stage to a standing ovation.

9. Bragging Rights

When you announce the release of your new music video, the fans will be excited to hear that a reputable team of individuals assisted you in the process. If you are working with a company who have decent experience in the biz, get to know the production crew and their past works. You might have some impressive secondhand stories to tell after the fact.

Let's face it, in the entertainment industry there will always be name dropping and the need to uphold your own perceived value. You might as well get on board and start bragging about the awesome, talented crew who shot your latest video!

10. You Have a Life. Enjoy It.

Now that you are aware of the intense training, study, hands on experience, planning and time which it takes to produce just a four minute video on MTV, aren't you glad that you don't have to do this yourself?

This means you now have extra time to spend with your family and friends, writing music, playing video games, sleeping in, or doing whatever you please. Leave the production headache to someone else so you can get out there and start enjoying yourself.


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