MusicDish e-Journal - March 31, 2015
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Why Branding Is More Important Than Ever
Branding, is now more than ever, the most important investment an Artist can make towards their own career success
By BJ Jansen
(more articles from this author)
2014-07-06
Comment | Email | Print | RSS

Today is one of the greatest times to be in the Music Industry. We have more educational, technological, and musical content and freedom available on a daily basis than at any previous point in history. However, since we have more access, it becomes evident that developing a strong brand is more important to be able to become the needle that sticks out of the content haystack.

Branding is all about perception. Branding is the perception that your potential audience has of you, your image and your music. Branding is the basis and focus of how and why you are able to reach your audience. Branding creates relationship loyalty, trust and other intangible equity that associates with your ability to monetize. Branding can make or break your career.

Your Brand is simply You:
1) Your visual image, the way you look, your haircut, clothes and style... etc.
2) Your sonic image, musical style and influences.
3) Your verbal image, how you conduct your business, how you communicate and relate.
4) Your Web and Social Media Presence.

How do you brand yourself?
1) Try to imagine yourself and what you do as others would see it.
2) Figure out what comes natural to you. What comes honestly? Sincerity sells.
3) Figure out how you are different than everyone else. What is your niche?
4) Look at role models and dissect what you like about how they brand themselves and their music.
5) Devise a plan for what you want your brand identity to be and execute it.

Successfully establishing a brand helps you cut through the clutter that is instantaneously available today. Through successful branding you can make yourself stand out. Making yourself stand out attracts the attention of your potential fan-base and gives you a foundation to build your career upon.


Home » Career Tips » Why Branding Is More Important Than Ever
Permalink:http://www.musicdish.com/mag/?id=13639
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Career Tips

» Vintage King Launches "Make Your Mark" Video Series

» How To Manage Your Talent: FIVE Realistic Tips for Success

» Arctic Monkeys "Do I Wanna Know" - Deconstructed

» SaskMusic Seeks Executive Director

» Pandora Launches Open Music Submission Process

Career Tips Directory



» [2015-03-31] Inside All That Matters: John Cappo, CEO, AEG China; John Cappo Will Discuss The Structures Of Modern Brand And Artist Partnerships In Live Entertainment

» [2015-03-31] Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment; Shen LiHui Will Be Sharing Insights About The Independent Music Scene In China

» [2015-03-31] Rock In Rio Teams With Fanstang To Stream Festival In Mainland China And Integrate Chinese Music Into Future Shows; First Rock In Rio Festival Stream Starts With US Festival Weekends May 8-9 And 15-16 [China Standard Time May 9-10 And 16-17]

» [2015-03-31] Inside All That Matters: Marc Vincent, President, Sennheiser Greater China; Marc Vincent Will Discuss Sound Architecture For Festivals And Venues, And Creating Branded Content From Live And Recorded Music

» [2015-03-31] Inside All That Matters: John Cappo, CEO, AEG China; Inside All That Matters: John Cappo, CEO, AEG China

» [2015-03-31] Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment; Inside All That Matters: Shen LiHui, Founder, Modernsky Entertainment

» [2015-03-31] Inside All That Matters: Marc Vincent, President, Sennheiser Greater China; Inside All That Matters: Marc Vincent, President, Sennheiser Greater China

» [2015-03-30] ReverbNation And SESAC To Nurture Emerging Artists; Strategic Relationship Provides A Path For ReverbNation Artists To Become Part Of The SESAC Community

» [2015-03-24] Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"; Veteran Chinese Rocker Wu Tong Presents "Song Of The Sheng"

» [2015-03-24] Inner-Mongolian Indie Band Ajinai's World Tour Launches In Toronto; Small World Will Be Opening Their 13th Annual Asian Music Series With Chinese Indie Band Ajinai On April 2

» [2015-03-21] 26th Annual Golden Melody Awards & Festival; 31 "Stars Of Golden Melody" Presented At A Press Conference Held In Taipei, Announcing Proudly The Very First Round Of Performers And Programming

» [2015-03-21] Toyota 'Feeling The Street' Global Street Music Campaign; Toyota Motor Corporation Announced On March 18 The Launch Of "Feeling The Street," A Global Street Music Initiative
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Celebrating 10 Years Of Success And Community In The Midwest With Mindset Evolution

The Underground Presents PLANETROX China 2015

Dramatic New Solo Piano Album Represents Several "Firsts" For Award-Winning Artist Fiona Joy And Cookie Marenco’s Blue Coast Music Group

On Easter Sunday 2015, The Light Will Shine In The Darkness

Meresha - 1st Ever World Music Premier On The #1 Social Media Startup Tsu April 7

Legendary Stax Guitarist Steve Cropper And Rock Newcomer Matt Miller Make Beautiful Music Together

Taiwan's Bearbabes Answer "How To Love" With Upcoming Performances

Aleynu. New Video From LENKA LICHTENBERG Is Upon Us!



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2015 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships