MusicDish e-Journal - March 21, 2018
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Tommy Hilfiger New Store Opening In Beijing, China
As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special program
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
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Mr. Tommy Hilfiger will visit Beijing, China, to commemorate the 30th anniversary of his namesake brand. Between May 24 and 26, Mr. Hilfiger will host events throughout Beijing including an exclusive recreation of his American football inspired Fall 2015 Hilfiger Collection runway show, which marks the first time the brand is bringing the event to an international setting.

Mr. Hilfiger's visit will also mark the grand opening of the largest Tommy Hilfiger store in China, located in Beijing's prestigious In88 shopping center. For the first time in the country, the new two-story location will showcase Hilfiger Collection, the pinnacle of the Tommy Hilfiger brand's design offerings. The premium women's collection blends the brand's Americana heritage with contemporary influences and luxurious textiles, and features designs that premiere on the runway during New York Fashion Week.

The two-story Tommy Hilfiger store at the In88 shopping center spans over 500-square-meters (5,400-square feet) and reflects the brand's "classic American cool" DNA. The first floor showcases women's sportswear, Hilfiger Collection and accessories including Italian-made footwear and bags, while the second floor features the Tommy Hilfiger Tailored and men's sportswear collections.

Mr. Hilfiger's 30th anniversary trip to China will be complemented by an extensive digital program designed to engage the Chinese consumer and shared globally via Tommy Hilfiger's social media channels, including Weibo and Wechat. Friends and followers of the Tommy Hilfiger brand are invited to join the conversation using #TommyChina.

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