MusicDish e-Journal - December 15, 2017
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding
The funding would be used to build a fan club platform and optimize its music fan service system
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
Comment | Email | Print | RSS

Beijing-based Kuanke Network Technology, operator of online music and music video website Yinyuetai, announced the raising of US$35 million funding at an industry summit on April 10th. The funding would be used to build a fan club platform and optimize its music fan service system.

According to Yinyuetai's publicly available data, it currently has more than 800,000 high-definition music videos, of which over 90% debuted on its platform. It attracts an average of 5 million users daily, while its app has been downloaded 25 million times. Its video clickthrough volume is 10 times that of Chinese online video site operator Youku Tudou, often compared to YouTube. Fans of Korean and Japanese pop music are the most active users on the platform.

Launched in July 2009 by CEO Dou Zhang, one of the founders of Alibaba, Yinyuetai is the only video portal focused exclusively on musical recordings. Aside from standard music videos, the number of "Fanpai" videos (self-recorded videos by fans) has grown to over 200,000, while the number of "Fantuan" (fan groups) reached over 6,000.

Not hard to see, fans are willing to participate into the process of idol production. In December 2013, Yinyuetai expanded its product offering with online shopping mall selling CDs and related products as well as holding offline events such as album autograph sessions. Also, making the "Yinyue Super Guests" and some other singer interview shows to complete the brand chain.

Its most powerful fan groups are dedicated to Japanese and Korean singers, with huge amount of news, MV, and related products dedicated to them. The Japanese and Korean music industries being the most developed, they were the first to focus on the "fan economy". For instance, an 'idol' label may issue ten different covers for a single album, with superfans often buying all ten covers. Add to that merchandise ranging from desk calendars to picture books, postcards, notebooks,... Now, the trend is starting to take hold in China.

At the forum. Dou Zhang, the CEO of Yinyuetai, said that the consumers of the entertainment industry are generally "fanalized", and within the coming 10-15 years, Internet and music will be overtaken and restructured in production, consumption, and publicity. In the future, "selling music" will turn to "selling idols", with fans willing to pay for the emotional connection as opposed to just the recorded music.

Home » MusicDish*China » Online Chinese Music Video Platform Yinyuetai Raises $35 Million In Funding
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network


» MusicDish*China October China Label Music Releases And Charts

» Most Girls Smell Good Music Promotion Masterclass and Launch Party

» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

» Harmonica Extraordinaire Sugar Blue Performs In Beijing

» Will One Genre Rule Them All? China's Love Affair With EDM

MusicDish*China Directory

» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices

» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The Ed Sheeran Of The Hare Krishna World: Meet Cyril Wohrer

"Mountain Songs" Music From The Heart Of The Mountains

Hybrid Studios Now Offering Online Disklavier Services

Roger D'Arcy Releases 'TUMBLING' From Latest Album HOUSE OF HEADS

Katie Garibaldi Releases Original And First Ever Holiday Album, Home Sweet Christmas

Dark Avenue Premiere "The Light" Music Video

A True Life Touching Song Wins Top Honors In The 22nd Annual USA Songwriting Competition

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships