Serve The People! Serve The Rock! China's Post-Cultural Revolution "Yaogun"
Exhibition, Audio/Video Screenings, Presentations, Panel, Networking Reception on Yaogun, The Chinese Rock Revolution
Chinese Rock, otherwise referred to as Yaogun, is the country's first grassroots music movement that is increasingly setting its sights on a global audience. To celebrate its 30th Anniversary, MusicDish and China Institute will be hosting 'Serve The People! Serve The Rock! China's Post-Cultural Revolution "Yaogun",' a one-day event to introduce one of China's most influential cultural movements to a wider audience in the U.S.
Date: Tuesday, January 19
Time: 2-9 PM
location: China Institute
100 Washington St, New York, NY
* 2-9PM: Yaogun exhibition + video screening opens
* 4PM: Speakers (PechaKucha Presentations + Panel Q&A)
* 6PM: MusicDish Yaogun press conference
* 7-9PM: Networking Cocktail Reception
"Serve The People! Serve The Rock!" will be a multi-sensory experience combining an exhibition, video screenings, curated playlists and speakers PechaKucha presentation and panel Q&A, capped off with a networking reception. The event will also serve as the launch of MusicDish Yaogun, the company's latest brand representing some of China's top music and creative talent that typify the spirit of Chinese Rock.
Several individuals associated with the growth of Yaogun will be participating in an informal PechaKucha session, giving 15 minute visual presentations, capped off with an open Q&A panel discussion:
* Eric de Fontenay, Founder of MusicDish*China and MusicDish Yaogun, China tour agent
* Veteran rocker, MTV Asia VJ Stone and artist/designer Stone (Schutze) Shi
* Chinese-Mongolian music composer, film music composer and music producer Nature Ganganbaigal
* Dr. Jiayan Mi, Associate Professor of English and World Languages & Cultures, The College of New Jersey - teaches 'Rock 'n' Roll in Post-Mao China'
* Suyi Suyi, representing Mao Livehouse Beijing (TBC)
* more speakers will be confirmed in the coming weeks
Yaogun refers to Chinese rock, which was born nearly 30 years ago when "The Father of Chinese Rock" Cui Jian performed "Nothing to My Name" at the Concert of Year of International Peace at Beijing Worker's Stadium. That performance not only propelled the rocker to fame, but would also launch a cultural movement the likes of which China had never seen before. In a mere three decades, Yaogun is at the center of China's major music festivals, with a national live touring circuit incorporating over two dozen cities and over 15 livehouses in Beijing alone, that has drawn a growing list of musicians and bands that have attracted a legion of millions of new fans. Today, Chinese Rock is a growing force to reckon with, attracting the attention of brands, TV shows and major internet companies. But it is important to understand its voyage, how a cultural movement developed from ground up, the people that shaped, the sounds that pushed it forward, despite innumerable challenges... basically, how Yaogun beat all the odds to become China's music grassroots movement.
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