Ei Beefs Up Team With Senior Executive Hires
Former Cooking Vinyl head of digital Sammy Andrews has joined independent data solution developer Entertainment Intelligence (Ei)
Music industry strategic advisor and former Cooking Vinyl head of digital Sammy Andrews has ended weeks of speculation by joining independent data solution developer Entertainment Intelligence (Ei) as a director. In addition, existing Ei director Erik Gilbert has assumed executive duties after stepping down from the board of Essential Music & Marketing, giving Ei access to a wealth of experience from across the music business. Ei founder Greg Delaney, co-founder of CrowdSurge, completes the roll call of directors.
In response to the industry's increasingly fragmented data problem, Ei has developed a centralised solution capable of blending enormous volumes of consumption and social data from across an artist's global footprint. The company has spent the last two years fine-tuning its model, every day absorbing millions of lines of data from 150 labels to inform its development and build an out-of-the-box dashboard (currently in Beta). The flexible, modular nature of the platform means new tools - such as playlist popularity tracking - are constantly being built to enhance it.
In contrast to the other data companies that are now owned by the likes of Apple, Spotify and Pandora, Ei is wholly independent, which enables it to gain access to a much greater spread of granular data from across all services, from playlist consumption to listening device preferences.
Ei is particularly focused on the convergence of the music industries (label, publishing, live, merchandise, etc) and developing a framework that can answer the challenges this creates, as well as the changing needs of the business.
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