Adva Mobile Fan Engagement Score (ES)
New mobile technology scores fan engagement on artist web apps and ranks fans by loyalty
Mobile marketing portal Adva Mobile has launched Engagement Score (ES), a mobile technology capability. ES scores Fans as they engage artists on their mobile web app, helping artists identify which fans are most engaged, most loyal, and ready to support their favorite artists with purchases. Engagement Scores (ES) track Fan Activity and measure engagement level - Purchases, Video Views, Music Listens, Photo Views, Contest and Survey participation, and other activities. The sophisticated Fan Database of the Adva Mobile platform allows artists to filter Fans by Engagement Score and artists can then target these Fans with the special offers and bundled packages these loyal Fans crave.
Fans join an artist's Web App by Texting in to the artist, and are then sent to the Web App via a URL link in the return Text. Mobile technology can identify unique Fans on the Web App, and as these Fans engage the artist, activity levels are measured and scored. The Fan database can then reflect Fan Activity and differentiate between casual Fans and SuperFans.
Superfan by Location Targeting
The database filtering system allows artists to uniquely identify their most loyal Fans in any location. By running a filter on the location field in the Fan Database, and a second filter pass on Engagement Score (ES) to determine which among these Fans are most engaged, artists can schedule meet and greets, backstage passes, and other high quality merchandise and services these SuperFans are ready to buy.
The filtering allows artists to select a value (for example, 5) and then filter Fans by many categories including "greater than", "equal to", "between", etc. Once a filter is created, it can be named and saved, and used as part of targeted Text and Email campaigns.
ES in Action
A new artist on the Adva Mobile service (few months), with ~400 opted in mobile Fans, can identify which fans are already on his web app and which aspects of the Web app generate the highest interest among Fans. Another artist, now with almost 900 Fans, sees a greater level of engagement over time. By running a simple filter on the Engagement Score (ES) selecting "greater than or equal to 9", this artist learns that more than 80 fans (8%) have engaged the artist more than 9 times, and this group can be sent Text and Email messages that offer special invites and bundles from the artist.
Related News from Mi2N:
» Adva Mobile Fan Engagement Score (ES) A Game Changer For Learning Who Your Superfans Are
» Voice-Controlled Speakers & The Music We Listen Too
» Hybrid Studios Announces Online Mastering Services
» ICMP Launches Spotlight Blog
» 5 Ways Your Band Can Benefit From A Mobile App
» Audials Music Zoom Visualizes All The Music In The World
Digital Skool Directory
» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28
» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content
» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China
» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands
» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices
» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
follow MusicDish on