Andy Ma Named as Warner Music Group's Chief Commercial Officer for Greater China
He will be responsible for spearheading the music company's commercial expansion in one of the world's fastest-growing markets
Warner Music Group (WMG) announced that Andy Ma has been promoted to the newly created role of Chief Commercial Officer for Greater China. He will also continue to serve as SVP, Commercial & Business Development, Greater China and South East Asia.
He will be responsible for spearheading the music company's commercial expansion in one of the world's fastest-growing markets. He will also be working in the China senior leadership team alongside Sam Chen, CEO, Warner Music Greater China, who oversees A&R activity in the market. In addition, he will work alongside Calvin Wong, Warner Music Group's President for South East Asia, Hong Kong and Korea, on business development projects in South East Asia.
In his new role, he will look at a full range of commercial opportunities in China, from tie-ups with independent labels to brand partnership deals, as well as joint ventures with other companies and maximising the potential of 360 degree agreements with artists.
Andy Ma joined WMG in 2011 as VP for New Media for Warner Music Hong Kong, before becoming SVP, Commercial & Business Development, Greater China and South East Asia in 2015.
In this role, he was instrumental in developing WMG's partnership with Chinese internet giant Tencent, which is licensed to distribute the company's repertoire in mainland China, as well as making it available on its own platforms, such as QQ Music. He also developed partnerships with China Mobile and other China telcos, in addition to video and IPTV content suppliers.
He has also been at the heart of WMG's licensing partnerships with other major Asian digital music services, including Taiwanese-based KKBOX and South Korea's MelOn.
He started his career as a business development officer at fashion giant Esprit Asia, before working in various management roles across the fashion, consumer electronics and software industries. He holds a BA (Hons) in Marketing from Hong Kong Polytechnic University.
Related News from Mi2N:
» Andy Ma Named As Warner Music Group's Chief Commercial Officer For Greater China
» Most Girls Smell Good Music Promotion Masterclass and Launch Party
» Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China
» Harmonica Extraordinaire Sugar Blue Performs In Beijing
» Will One Genre Rule Them All? China's Love Affair With EDM
» China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton
» [2017-10-18] Deezer Joins With Esports Team FNATIC For First-Ever Music Partnership; Deezer To Introduce Flow To Europe's Most Successful Esports Team Fnatic
» [2017-10-16] Most Girls Smell Good Music Promotion Masterclass And Launch Party; Most Girls Smell Good Presents Music Promotion Masterclass And Launch Party Feat. Luxixi, Dirty Dishes, Missy And Sun Meng
» [2017-10-13] Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China; In Addition To This Tour, Michael Kaeshammer Has Been Asked To Write A Jazz Teaching Book To Be Published In China
» [2017-10-11] SOCAN And Muzooka To Streamline Live Show Reporting For Artists; Integration Of Respective Live Performance Reporting Technologies To Make It Easier For Music Creators To Get Paid For Their Work Performed On Stage
» [2017-10-11] Submit Proper Signs Up SRD For Fulfilment; Proper Will Now Manage SRD's Pick, Pack And Ship And Warehousing For Its Vast Exclusive Label Base
» [2017-10-11] Harmonica Extraordinaire Sugar Blue Performs In Beijing; Grammy Winner Harmonica Virtuoso Sugar Blue Debuts In China Mainland With An Exclusive Show At World Famous Blue Note In Beijing
» [2017-10-10] Will One Genre Rule Them All? China's Love Affair With EDM; The Number Of EDM Listeners In China Has Gone From 197 Million Online Listeners In 2016 To An Estimated 286 Million Listeners In 2017
» [2017-10-08] China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton; The Experimental Rock Outfit's Output Unifies '90s Alternative Rock And Post-hardcore And Modern Experimental Rock Elements
» [2017-10-08] Career Moves: Live Nation, Warner Music, Capitol Music, Atlantic Records & Allihoopa; New Career Promotion And Appointments At Live Nation Entertainment, Warner Music Philippines, Seventeenfifty, Atlantic Records And Allihoopa
» [2017-10-05] SoundCloud Unveils New Playlist Stat; Playlist Stats Informs Musicians On Where Their Plays Are Coming From And The People Behind Them
» [2017-10-03] Lithuanian Experimental Jazz Comes To China; Lithuanian Experimental Psychedelic Jazz Trio Sheep Got Waxed Will Embark On Their Debut China Tour
» [2017-10-03] Audials Music Zoom Visualizes All The Music In The World; Every Artist In The World Is Displayed On One Global Music Map, Based On Similarity And Popularity
follow MusicDish on