MusicDish e-Journal - December 11, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

UK Festival Market Driven By "Super Fans"
Research led by Eventbrite identifies a core group of "superfans" driving the UK festival market
By Mi2N
(more articles from this author)
2016-08-13
Comment | Email | Print | RSS

Eventbrite has released new research revealing a UK music festival market driven by "Super Fans".

Of the UK festival goers surveyed, one out of every four - the Super Fan - spends more on tickets in a year than the other three combined. Comprising just 28% of attendees, they collectively account for 56% of total ticket spend. They attend more festivals than others, spend more on individual tickets and act as tastemakers to their friends.

Despite reports of increasing festival closures, the survey also found that appetite for music festivals is holding strong: the overwhelming majority (88%) of all respondents said they'd attend at least the same number of festivals over the coming 12 months - with over half (53%) of these saying they'd go to more.

Key Findings Include:

Super Fans Spend £581 Annually on Tickets and Drive the Market

Spending more than all other festival goers combined, Super Fans attend an average of four festivals a year at £149 per ticket. Casual festival goers, who account for 38% of attendees, spend £45 less per ticket, forking out only £104 on just one festival a year.

43% of Super Fans attended more festivals in the past 12 months than the year before, and 53% plan to attend even more this season, helping drive the music festivals market.

They Are Loyal and Act as Tastemakers

Super Fans have attended their favourite festival three times already and 54% would be willing to go alone if need be. Perhaps unsurprisingly, their top festivals are (in order): Glastonbury, V Festival, T in the Park, Reading/Leeds and Download. They act as tastemakers to their peers, with 55% saying their friends count on them to keep informed.

They're Drawn by the Headliners and Like to Own Music

32% cite "The headlining artists" as the #1 reason they go to a music festival, twice as many as the next most popular response "My friends are going" (16%). They still like owning music, with 61% having bought a CD or vinyl in the past year and 79% a digital download. Their favourite genres are alternative/modern rock (59%), classic rock (43%) and dance (41%).

While They Aren't Short of a Penny, Half Think Festivals Are Too Corporate

The average UK festival Super Fan is 32 years old, with an income of £45,000+ and skews male (59% vs. 41% female). 68% get a sense of community from attending music festivals and nearly half (46%) think they are too corporate.

Super Fans Are More Active on Social Media

They are also the most active on social media, with 77% posting at the event. Super Fans are 23% more likely to use Snapchat, 63% more likely to tweet and 70% more likely to use Instagram than casual festival goers.

Eventbrite partnered with independent research firm MusicWatch to survey 504 UK-based 18-49 year olds who attended at least one UK music festival in the 12 months to the end of May. To view the full research and learn more about festival Super Fans, please visit https://www.eventbrite.co.uk/blog/festival-super-fans.

Related News from Mi2N:
» New Exclusive Research Reveals UK Festival Market Driven By “Super Fans”


Home » Insider Scoop » UK Festival Market Driven By "Super Fans"
Permalink:http://www.musicdish.com/mag/?id=13836
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Streaming & Listening Diversity - Spotify Case Study

» Pandora Subscriber Base Grows to Over 5 Million

» Music Industry Betting On VR & AR For New Revenue

» Sound Royalties Unearths Millions in Undistributed Royalties

» Indie Labels Represent Over A Third Of Global Recorded Music Market

Insider Scoop Directory



» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices

» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

"Mountain Songs" Music From The Heart Of The Mountains

Hybrid Studios Now Offering Online Disklavier Services

Roger D'Arcy Releases 'TUMBLING' From Latest Album HOUSE OF HEADS

Katie Garibaldi Releases Original And First Ever Holiday Album, Home Sweet Christmas

Dark Avenue Premiere "The Light" Music Video

A True Life Touching Song Wins Top Honors In The 22nd Annual USA Songwriting Competition

"I Wanna Be David Cassidy," New Tribute Song To Late Music Icon, Is Released



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships