MusicDish e-Journal - June 29, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

UK Festival Market Driven By "Super Fans"
Research led by Eventbrite identifies a core group of "superfans" driving the UK festival market
By Mi2N
(more articles from this author)
2016-08-13
Comment | Email | Print | RSS

Eventbrite has released new research revealing a UK music festival market driven by "Super Fans".

Of the UK festival goers surveyed, one out of every four - the Super Fan - spends more on tickets in a year than the other three combined. Comprising just 28% of attendees, they collectively account for 56% of total ticket spend. They attend more festivals than others, spend more on individual tickets and act as tastemakers to their friends.

Despite reports of increasing festival closures, the survey also found that appetite for music festivals is holding strong: the overwhelming majority (88%) of all respondents said they'd attend at least the same number of festivals over the coming 12 months - with over half (53%) of these saying they'd go to more.

Key Findings Include:

Super Fans Spend £581 Annually on Tickets and Drive the Market

Spending more than all other festival goers combined, Super Fans attend an average of four festivals a year at £149 per ticket. Casual festival goers, who account for 38% of attendees, spend £45 less per ticket, forking out only £104 on just one festival a year.

43% of Super Fans attended more festivals in the past 12 months than the year before, and 53% plan to attend even more this season, helping drive the music festivals market.

They Are Loyal and Act as Tastemakers

Super Fans have attended their favourite festival three times already and 54% would be willing to go alone if need be. Perhaps unsurprisingly, their top festivals are (in order): Glastonbury, V Festival, T in the Park, Reading/Leeds and Download. They act as tastemakers to their peers, with 55% saying their friends count on them to keep informed.

They're Drawn by the Headliners and Like to Own Music

32% cite "The headlining artists" as the #1 reason they go to a music festival, twice as many as the next most popular response "My friends are going" (16%). They still like owning music, with 61% having bought a CD or vinyl in the past year and 79% a digital download. Their favourite genres are alternative/modern rock (59%), classic rock (43%) and dance (41%).

While They Aren't Short of a Penny, Half Think Festivals Are Too Corporate

The average UK festival Super Fan is 32 years old, with an income of £45,000+ and skews male (59% vs. 41% female). 68% get a sense of community from attending music festivals and nearly half (46%) think they are too corporate.

Super Fans Are More Active on Social Media

They are also the most active on social media, with 77% posting at the event. Super Fans are 23% more likely to use Snapchat, 63% more likely to tweet and 70% more likely to use Instagram than casual festival goers.

Eventbrite partnered with independent research firm MusicWatch to survey 504 UK-based 18-49 year olds who attended at least one UK music festival in the 12 months to the end of May. To view the full research and learn more about festival Super Fans, please visit https://www.eventbrite.co.uk/blog/festival-super-fans.

Related News from Mi2N:
» New Exclusive Research Reveals UK Festival Market Driven By “Super Fans”


Home » Insider Scoop » UK Festival Market Driven By "Super Fans"
Permalink:http://www.musicdish.com/mag/?id=13836
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Analysis Of Merlin's Revenue Distributions

» Vivid Seats Reveals Summer Concert Pricing Preview

» The Changing Face of China's Music Market

» Songwriters Battle For Fair Pay From Music Streaming Services

» Why Do So Many Music Technology Startups Fail?

Insider Scoop Directory



» [2017-06-28] QQMusic: From Streaming Service To Integrated Music Content Producer; This Update Pushes QQMusic One Step Closer Towards Becoming An Integrated Music Content Producer

» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward

» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China

» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners

» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube

» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech

» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery

» [2017-06-16] Magna Entertainment Invests In Rock Icon Label Loud & Proud Records; Investment To Support Ongoing Artist Development, Building On The 25-Year Track Record Of Industry Veteran Tom Lipsky

» [2017-06-14] Analysis Of Merlin's Revenue Distributions; Audio Streaming Growth Outstrips Video 3-to-1 As Distributions To Independent Labels Hit $353m

» [2017-06-14] Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR; Social Music VR Platform Endless Riff Has Announced A Partnership With NYC's Rockwood Music Hall

» [2017-06-11] Vivid Seats Reveals Summer Concert Pricing Preview; Top-Selling Tours, Music Festivals And The Cost To Be There

» [2017-06-08] Nick Brodeur Wins Studio Package From ReverbNation; Laguna Beach Singer/guitarist Awarded Recording Time With Orange County Production House
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Joe Deninzon & Stratospheerius Sign To Melodic Revolution Records

First Acts For ADE LIVE Announced: Hercules & Love Affair, Fatima Yamaha, Anna Of The North, Phlake, Vessels And More

Gospel Blues Singer/Songwriter, Kimberlee M. Leber, Reveals How To 'Fight The Good Fight Of Faith' In Her New Music Video

IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC

Houston-Based Rapper Vile Intentionz And Guitar Instrumentalist Seismic Anamoly Release Their Latest Thought-Provoking Single "Solidz N Stripez"

'Where Is Your Heart?' From Award-Winning Album 'Pop' Released By NYC-Based Young Pals Music

Baserock Launches Immersive Bass-Frequency Backpack



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships