MusicDish e-Journal - June 28, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

New Report Debates Future of Arts & Culture Ticketing
REMIX report sheds light on whether arts and culture organisations should be creating in-house ticketing solutions or using third-party platforms
By Mi2N
(more articles from this author)
2017-01-28
Comment | Email | Print | RSS
A report commissioned by ticketing and event platform Eventbrite called 'The Big Ticket Questions: Future-proofing technology for arts & culture organizations' was presented at the culture, technology and entrepreneurship conference REMIX Summits. The report argues that arts and culture organizations need to consider ticketing solutions that integrate all ticketing, marketing and fundraising data in order to create new sales opportunities.

From conversion rate optimization to customer service relations, the report considers how event organizers can exploit technology to keep pace with consumer expectations. It also suggests ways in which they can increase ticket sales, including how to convert browsers into buyers and utilize user data and results to improve customer relationship management.

Modern ticketing solutions exist to sell tickets quickly, easily and repeatedly. However, arts and culture organizations often operate within a limited budget which can mean that advances in ticketing can sometimes be neglected. 'The Big Ticket Questions' debates whether arts and culture organizations are better creating their own ticketing solution or utilizing other options such as Open Source software (which can be downloaded, personalized and hosted on companies' servers) and Software as a Service (a fee-based model managed centrally by a third party). It concludes that, unless you're committed to building from the ground up, third party software can enable arts and culture organizations to meet high user expectations at a lower cost.

The report also scrutinizes the prospects for arts and culture ticketing, discovering seven important forces shaping the future of the market, including distributed sales and the growing need to optimize for mobile payments. However, one of the most significant changes is that to the 'experience' itself. Physical bundles and VIP packages, as well as ticket-to-brand experiences covering everything from simple online promotions to digital scrapbooks, have dramatically changed what users expect from ticketing platforms.

Simon Cronshaw, Managing Partner and Co-founder of REMIX Summits, said: "The ticketing market is changing rapidly, and it can sometimes be hard for organizations to keep up. The report will hopefully act as a guiding light for what they should focus on, why harnessing tech can improve their ticket sales and how to do this most efficiently."

The full report, commissioned by Eventbrite and produced with editorial independence by REMIX, can be downloaded for free at http://tinyurl.com/bigticketquestions.

Related News from Mi2N:
» New Report Debates Future Of Arts & Culture Ticketing


Home » Insider Scoop » New Report Debates Future of Arts & Culture Ticketing
Permalink:http://www.musicdish.com/mag/?id=13886
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» Analysis Of Merlin's Revenue Distributions

» Vivid Seats Reveals Summer Concert Pricing Preview

» The Changing Face of China's Music Market

» Songwriters Battle For Fair Pay From Music Streaming Services

» Why Do So Many Music Technology Startups Fail?

Insider Scoop Directory



» [2017-06-28] QQMusic: From Streaming Service To Integrated Music Content Producer; This Update Pushes QQMusic One Step Closer Towards Becoming An Integrated Music Content Producer

» [2017-06-25] Music Works International Expands Team, Roster And Global Reach; International Booking Agency Builds On Momentum To Push Reach Outward And Upward

» [2017-06-25] BMG Partners With Chinese Social Network Momo; The Deal Will Provide An International Showcase For Emerging Social Media Stars From China

» [2017-06-21] MusicDish Music Releases In China: SLC, HearIM, Tom Ricci, Voodoo Swing; MusicDish*China Has Been Releasing Independent Music To The Major Music Platforms, Reaching Over 90% Of Mainland Chinese Music Listeners

» [2017-06-21] ASCAP And YouTube Reach Multi-Year Agreement For US Performance Rights; The Mutual Goal Of This Agreement Is To Work Together To Ensure That ASCAP Members Get Paid More Fairly And Accurately For The Use Of Their Music On YouTube

» [2017-06-20] Supreme Court Rules Unanimously In Favor Of The Slants; Asian-American Rock Band Wins Long-running Battle With The Trademark Office Over Their Name In A Victory For Free Speech

» [2017-06-18] Longtail Music Provides An Alternative To The On-Demand Algorithm; Live Broadcasts Are Brought To The Forefront To Assist Listeners In Music Discovery

» [2017-06-16] Magna Entertainment Invests In Rock Icon Label Loud & Proud Records; Investment To Support Ongoing Artist Development, Building On The 25-Year Track Record Of Industry Veteran Tom Lipsky

» [2017-06-14] Analysis Of Merlin's Revenue Distributions; Audio Streaming Growth Outstrips Video 3-to-1 As Distributions To Independent Labels Hit $353m

» [2017-06-14] Rockwood Music Hall First Virtualized Venue To Livestream Concerts In VR; Social Music VR Platform Endless Riff Has Announced A Partnership With NYC's Rockwood Music Hall

» [2017-06-11] Vivid Seats Reveals Summer Concert Pricing Preview; Top-Selling Tours, Music Festivals And The Cost To Be There

» [2017-06-08] Nick Brodeur Wins Studio Package From ReverbNation; Laguna Beach Singer/guitarist Awarded Recording Time With Orange County Production House
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Joe Deninzon & Stratospheerius Sign To Melodic Revolution Records

First Acts For ADE LIVE Announced: Hercules & Love Affair, Fatima Yamaha, Anna Of The North, Phlake, Vessels And More

Gospel Blues Singer/Songwriter, Kimberlee M. Leber, Reveals How To 'Fight The Good Fight Of Faith' In Her New Music Video

IndieNinja, An Artist Services Marketplace, Launches At A2IM Indie Week In NYC

Houston-Based Rapper Vile Intentionz And Guitar Instrumentalist Seismic Anamoly Release Their Latest Thought-Provoking Single "Solidz N Stripez"

'Where Is Your Heart?' From Award-Winning Album 'Pop' Released By NYC-Based Young Pals Music

Baserock Launches Immersive Bass-Frequency Backpack



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships