MusicDish e-Journal - February 22, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Avex Group Rediscovers Mainland China Market
Japan-based Entertainment Management firm grants Chinese platform NetEase Cloud Music an exclusive license to its copyrighted music
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2017-03-09
Comment | Email | Print | RSS

Japanese entertainment firm Avex Group Holdings Inc. and Chinese digital music platform NetEase Cloud Music jointly announced the signing of an agreement forming a strategic partnership that grants the Chinese platform an exclusive license in mainland China to the copyright of the entire inventory of Japanese songs under Avex's management. The agreement calls for NetEase Cloud Music to handle the distribution and promotion of the Avex collection of music in the mainland Chinese market, placing NetEase Cloud Music in the position of being the platform with the largest collection of copyright-protected Japanese music in the country. The move signals Avex's reentry into the market after a six-year hiatus.

Avex first set up an office in Taiwan as early as 1998, when it planned its first formal entry into the Chinese market, followed by an office in Shanghai. Six years ago Avex retreated from the market when it found itself no longer able to deal with the rampant pirating of music on the internet. Avex decided to return to this important market on the heels of the success of the efforts on behalf of China's regulator, the National Copyright Administration of China (NCAC), to bring order to a market that had been a flagrant violator.

The partnership between NetEase Cloud Music and Avex sets a precedent for the importation of Japanese music into China on a large scale. Chinese online music platforms had been struggling with what they could offer in terms of Japanese music with proper copyright protections, resulting in fans of the music remaining dissatisfied with what was available.

The increasing demand for Japanese music on NetEase Cloud Music as well as the managerial competence of the staff also played a role in leading Avex to choose the platform as their partner. According to usage data from the platform, there has been a considerable increase in the number of times a Japanese song has been streamed, especially songs associated with Japanese animation, comics and games (ACG), with the number of music streams from Japan increasing 80% over the previous year, while ACG-related music saw its streams soar a whopping 280%. Among these users, it is mainly the youth segment that dominates, especially fans born after 1990.

Related News from Mi2N:
» Japan-based Entertainment Management Firm Avex Group Rediscovers Mainland China Market


Home » MusicDish*China » Avex Group Rediscovers Mainland China Market
Permalink:http://www.musicdish.com/mag/?id=13896
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

MusicDish*China

» Insomniac Announces Inaugural Electric Daisy Carnival China Set to Debut in Shanghai

» Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China

» MusicDish*China Presents 'Savage Guitarist' Todd Clouser in Beijing

» MusicDish*China October China Label Music Releases And Charts

» Most Girls Smell Good Music Promotion Masterclass and Launch Party

MusicDish*China Directory



» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign

» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent

» [2018-02-01] Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist; Heap's Main Role In Viberate's Advisory Team Will Be To Help Further Guide Us Toward A Second To None Service For The Live Music Segment

» [2018-01-22] Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China; MusicDish*China Will Be Developing Their Online Presence And Social Media In China As Well As Releasing Their Catalogue To Chinese Streaming Music Services

» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships