QQMusic: From Streaming Service To Integrated Music Content Producer
This update pushes QQMusic one step closer towards becoming an integrated music content producer
Chinese internet giant Tencent's music streaming service QQMusic has released its latest version 7.5 on June 1st. The updated version features a brand new function named Music Public Account. Reviewers believe that this update pushes QQMusic one step closer towards becoming an integrated music content producer.
Technically, the latest QQMusic introduces a whole new section allowing organizations and individuals to publish music related articles, which combine words, pictures, playlists, and videos together to bring users an expanded music experience. Similar with WeChat, QQMusic users can also subscribe, like, comment, and share the articles to social media.
Billboard China QQMusic public account
This new feature gives every user the opportunity to generate and publish more professional and higher quality content on the platform. According to QQMusic’s official website, there are four types of Music Public Account that users can apply for: columnist, radio broadcaster, playlist expert and video expert. Professional music content producers such as Billboard China, Kanjian, Metro radio, Musickid, Luowang, and Jam have all joined to be Music Publish Accounts.
Jam QQMusic article "10 Songs Perfect For Weddings
As the biggest music platform in China, QQMusic enjoys 400 million monthly active users, over 100 million of which are daily active users. Besides music, playlists and radio, QQMusic now creates a new way for users to interact with others. Given the huge user base of QQMusic, its Music Public Account will undoubtedly become an appealing channel for music content producers to gain tremendous exposure and traffic. For QQMusic users, this new channel offers a more professional way to enjoy and interpret music. Music Publish Accounts not only help users to find good music, but also introduce the interesting story behind each piece of music, serving like music magazines.
Compared with competitors such as NetEase Music, Xiami, and Kugou, QQMusic has put more effort on building music article section, which reflects its ambition to connect more users and improve user retention through high quality content generation. It provides a new perspective for music platforms to differentiate themselves in the hyper-competitive industry.
» The 2018 MIDEM Silk Road International Music Alliance Signing
» MusicDish Announces A Love Electric 2018 China Tour
» Avant-Garde Label Maybe Noise Launches In Beijing
» Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour
» NetEase Cloud Music Sign Distribution Partnership With B2 Music
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves
» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers
» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
follow MusicDish on