MusicDish e-Journal - October 23, 2017
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Competing Platforms and Services Jockeying to Command Music Consumption
The competition among platforms and services is impacting music consumption and changing how we engage with our favorite artists and songs
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2017-10-01
Comment | Email | Print | RSS

The competition among platforms and services is impacting music consumption and changing the way people of all ages engage with their favorite artists and songs, according to fresh data from AudienceNet/LOOP. The new report, titled "Music Consumption: The Overall Landscape 2017," was on September 14 by Music Business Association (Music Biz).

Music consumption continues to change significantly as a variety of competing platforms gain traction and young listeners, in particular, make their preferences felt. YouTube had the biggest weekly reach of any individual listening platform by far, with nearly half (49%) saying they had used it to listen to music, double that of its closest competitor, Pandora, which was cited by 24% of the general population. YouTube's reach was predominantly driven by younger generations, rising to 68% amongst 16-to-24 year olds and 59% amongst 25-to-34 year olds, both significantly higher than the general population's average of 49%.

There were also more notable milestones in consumer adoption of digital music: Spotify's weekly reach (21%) surpassed CDs (19%) for the first time this year and Facebook emerged as a viable source for music. The social network saw 7% growth from 2016, upping its weekly reach to 19% to overtake Apple's iTunes (15%) as the fourth most accessed audio platform. Amazon Prime Music also reached parity with Apple's iTunes, achieving a weekly reach of 15%.

Spotify's listening also skewed young. Its reach doubled among 16-to-24 year olds, with 40% of the demographic citing it as a listening source, compared to 21% of the general population. In addition, the difference between the two platforms' share of listening (share of total time listening to music) was nearly even among 16-to-24 year olds (37% for YouTube vs. 35% for Spotify) and much less dramatic among the general population (33% for YouTube vs. 26% for Spotify) than their difference in weekly reach. This indicates that while YouTube reaches more people, younger Spotify users are more engaged, listening to Spotify for longer that YouTube users do to YouTube.

Meanwhile, Pandora's weekly reach peaked at 34% among 25-to-34 year olds before dropping among older audiences. Amazon Prime Music followed a similar trajectory but peaked slightly older at 23% among 35-to-44 year olds.

In terms of format listening, despite being the most popular overall, time spent listening to AM/FM radio was low among younger audiences. AM/FM radio accounted for 17% of 16-to-24 year olds' listening time (share of listening), half that of the average of 34% among the general population (see chart). Radio usage is instead driven by older demographics, with the format's listening share growing proportionately with age, until peaking among 65+ year olds (47%). CDs showed a similar pattern, dipping among younger age groups before growing as respondents got older and peaking among those aged 65+.

Instead, 16-to-24 year olds are embracing on-demand streaming, with the format accounting for almost half (47%) of 16-to-24 year olds' time spent listening, and for a third (33%) of 25-to-34 year olds' listening, both significant over-indexes compared to the national average (26%).

Crucially, AM/FM radio is still reaching two-thirds of 16-to-24 year olds, despite its low share of listening. In terms of reach (listened to for at least five minutes in the last seven days), AM/FM radio was relatively high and similar across the age groups, except, importantly, among 16-to-24 year olds, where it fell to 66%. Despite this comparatively lower reach, radio still succeeds in reaching the majority of younger respondents. However, it is failing to engage them, reflective in the minimal time they spend listening to the format, which is instead dedicated to online formats.

Moving to devices, the study found AM/FM radio receivers go relatively unused by 16-to-24 year olds (13% share of listening), as well as CD players (2% share), further illustrating their disengagement with traditional formats. Instead they favor smartphones, which received 34% of their listening share, and laptops, which accounted for a 16% share. The trend reverses as the listener's age increases, with AM/FM radio and CD player usage increasing linearly and peaking at 65+ (42% share for radios and 12% share for CD players) and smartphone usage decreasing in the same fashion, with only 4% listening share among those 65 or over.

The study also tackled paid music subscriptions, finding that full-featured free trials drove the most respondents to pay for a service. Among those with a paid music subscription, 41% of the general population and 37% of 16-to-24 year olds cited them as their reason for subscribing. It was by far the most selected reason among the general population, with removing advertisements a distant second at 30%. Among 16-to-24 year olds, free trials were second only to the ability to listen to music offline on a phone, with 39%. However, 46% of the general population and 53% of 16-to-24 year olds who do not have a paid subscription said they are happy using free services supported by ads, illustrating a problem with conversion.

In addition, playlists created by streaming music services themselves are gaining influence on music consumption and curation. Among those who listen to playlists, one-third (33%) said they listen to those generated by their chosen service. Playlists users created themselves took the top spot with 54% of listening, and playlists created by a friend, followed expert, or someone else accounted for 13% of listening. Playlists also remain more popular than albums after overtaking them last year, with the general population saying that between single tracks, albums, and playlists they dedicate 28% of their listening time to playlists and 20% to albums. Single tracks were the most popular, accounting for 52% of listening time.

Related News from Mi2N:
» AudienceNet/LOOP Study: Competing Platforms And Services Jockeying To Command Music Consumption


Home » Insider Scoop » Competing Platforms and Services Jockeying to Command Music Consumption
Permalink:http://www.musicdish.com/mag/?id=13946
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» UK Music Proposes Law To Protect Music Venues

» The Way Forward For Country Music Streaming

» Vinyl Evangelist Jack White to Keynote 'Making Vinyl'

» New Book About Rock 'n' Roll, Technology and Disadvantaged Populations

» Want A Piece of Eminem? Invest In Royalty Flow

Insider Scoop Directory



» [2017-10-22] UK Music Proposes Law To Protect Music Venues; New Legislation Would Protect Music Venues Threatened With Closure

» [2017-10-21] FUGA Accelerates Growth With 6m Investment; FUGA Will Also Use This Injection To Provide More Granular Benchmarking And Reporting To Its Label Clients

» [2017-10-20] Vinyl Evangelist Jack White To Keynote 'Making Vinyl'; Detroit B2B Conference Celebrates Global Rebirth Of Record Manufacturing

» [2017-10-19] Sync-Focused Covers Catalog Coversion Launches In North America; Coversion Aims To Become The International Go-to Resource For All Sync-focused Covers

» [2017-10-18] Deezer Joins With Esports Team FNATIC For First-Ever Music Partnership; Deezer To Introduce Flow To Europe's Most Successful Esports Team Fnatic

» [2017-10-16] Most Girls Smell Good Music Promotion Masterclass And Launch Party; Most Girls Smell Good Presents Music Promotion Masterclass And Launch Party Feat. Luxixi, Dirty Dishes, Missy And Sun Meng

» [2017-10-13] Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China; In Addition To This Tour, Michael Kaeshammer Has Been Asked To Write A Jazz Teaching Book To Be Published In China

» [2017-10-11] SOCAN And Muzooka To Streamline Live Show Reporting For Artists; Integration Of Respective Live Performance Reporting Technologies To Make It Easier For Music Creators To Get Paid For Their Work Performed On Stage

» [2017-10-11] Submit Proper Signs Up SRD For Fulfilment; Proper Will Now Manage SRD's Pick, Pack And Ship And Warehousing For Its Vast Exclusive Label Base

» [2017-10-11] Harmonica Extraordinaire Sugar Blue Performs In Beijing; Grammy Winner Harmonica Virtuoso Sugar Blue Debuts In China Mainland With An Exclusive Show At World Famous Blue Note In Beijing

» [2017-10-10] Will One Genre Rule Them All? China's Love Affair With EDM; The Number Of EDM Listeners In China Has Gone From 197 Million Online Listeners In 2016 To An Estimated 286 Million Listeners In 2017

» [2017-10-08] China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton; The Experimental Rock Outfit's Output Unifies '90s Alternative Rock And Post-hardcore And Modern Experimental Rock Elements
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The Phoenix Keeps Rising!

Sheep Got Waxed First Tour in China

Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China

Harmonica Extraordinaire Sugar Blue Performs In Beijing

Wreckshop Nation Releases Big Moe 4 Ever, A Tribute Documentary To A Legendary Southern Hip Hop Artist

Roger D'Arcy Releases New Album 'House Of Heads'

Hybrid Studios Announces Online Mastering Services



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships