Re: Is Apple Leading Us to the Slaughterhouse
"And like most Mac users, they're hooked! This level of brand loyalty is not common in the non-mac computer world, whether towards Microsoft or the various PC manufacturers."
I am one of those hooked, loyal customers, and while I do enjoy the interface, and the UN-dos like "feel" of their machines--that is NOT why I'm so loyal.
I'm loyal because they're loyal to me. I have never had a hardware problem that was not fixed with their nickel within days...I have never complained about something without getting answers, help, and even free repairs or replacements.
I've never bought a "guarantee package" in my life---but did so on my new G4, as I'd read so much about the changes with the new Unix underpinnings...and thought I'd be needing help---and I do phone frequently!
In addition, I'm temporarily a bit disabled and am working from bed...that simple little $250 warranty purchase has provided me with several keyboards because mine receive far more movement back and forth from my lap to the nearby table hundreds of times a day...computer wiring can only take so much! I've never waited more than a day for a FREE replacement...despite the fact that they could fight me on it--since in truth it is MY weakness causing the breakage...
They've never done me wrong, they've never ignored me, and they've even contacted ME to tell me of a repair that might be needed due to a flaw/glitch they learned about--and the repairman came to my home, replaced the monitor, and problem solved. On an old laptop, they discovered a small problem -- and three days later, I had the laptop back, fixed at no cost -- and I NEVER EVEN COMPLAINED...I didn't have to know about it, and there's a good chance I'd never experience that problem! But they preferred to ENSURE that I didn't.
That's why I'm loyal. I love ITunes, and I'm a musician...and I am o-so-hopeful that at some point they will grant me the privilege to put the Crazed Cowboys songs in their store!
Bottom line---"they got class, babe..."
And that's something I haven't seen exhibited in any other computer manufacturer out there.
I've probably cost them more than they've earned from me...but I'll buy their products as long as they stand by me, just as I stand by them...
Guess you could say I'm another of those rabid Apple/Macintosh fans!
Keep the music flowing, and the computers working overtime, and I'm happy as a clam.
Well--I don't know any clams who are happy---but then again, don't know any who AREN'T either!
Miz B of Miz B's Porch & the Crazed Cowboys
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» Is Apple Leading Us to the Slaughterhouse (2003-06-04)