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Steve Zuckerman has, for the past 23 years, helped to promote, market, publicize and profile some of the biggest recording artists in the world---all before they were famous.
But prior to his tenure within the music industry, at age 13 he promoted his very first event, an Ecology Festival at his Junior High School in Livingston, New Jersey. By the time he reached 18, he had established his own news syndicate where he wrote and placed his self-penned artist profiles and feature stories in over thirty national publications.
In 1982, he had the good fortune of accidentally running into a then unsigned performing artist, John Bongiovi, who would become the most popular performing artist in the world three years later. Steve placed Bon Jovi's first national magazine press as well as helped to publicize the band prior to their signing with Mercury Records.
In 1985, he started a marketing and events company that helped to educate and inspire performing artists, songwriters and the industry. Frustrated with the industry's politics and lack of quality A&R and marketing talent, Steve created the Platinum Awards show, honoring Les Paul in its first year. Securing the participation from Paul McCartney, Pete Townshend, Steve Miller and Brian May of Queen, Les was honored to a standing room-only audience in New York City. After another Awards show honoring Phil Ramone and New York City disc-jockey Scott Muni (with Roger Daltrey and Joan Jett presenting,) Steve took a two year sabbatical to do some soul searching.
"It was important for me to figure out the next stage of my life," he said. "The industry was changing, and not for the better. It was time to re-think things in order to go forward.
During his two year sabbatical from the music industry, he secured the sponsorship and promotion from toy retailer Toys R Us to sponsor a large kids festival in New Jersey, featuring the Rug Rats. Without spending any money in advertising (and creating synergistic experiences for all,) the Kids show sold out quickly.
It was on Easter Sunday, 1998 when his friend Les Paul called him up with a bit of inspiration. "Les told me that in order to take my visions to the next level, I would need to build the perfect tank—the perfect network. He also said that all of his successes were because they weren't there and they should be. I took his words very seriously."
At this stage, the Internet was gaining momentum. "I found there were numerous companies on the net, but not many of them knew anything about the music business. I realized I found something special. It was Les Paul's inspiration that led me to create the 1999 New York Music and Internet Expo."
The Expo was a major success, garnering the praise from the New York Times, Rolling Stone, and the Expo's sponsors, attendees and exhibitors. By the time the 2000 show was just about ready to open its doors, Steve sold the Expo and NewMediaMusic.com to a group of investors in New York City (to help his vision grow.)
Realizing that something was missing, and due to creative differences with some of his partners, Steve left the company he founded to create his next venture. The Global Entertainment Network (www.globalentertainmentnetwork.com).
The New York Music and Internet Expo
Executive Producer and Founder of the event that captured the spirit of the new digital music revolution. Secured all speakers and keynotes, booked all facilities, handled all artist relationships, booked all transportation, helped to secure media attention, dealt with all press agencies, coordinated floorplan of event, sold all exhibitor and sponsorship opportunities, coordinated over $500,000 in bartered advertising, secured celebrity appearances. Events were held at The New Yorker Hotel Ballrooms (1999 and 2000) and Madison Square Garden Expo Centers (2001.)
A night with Robert Moog
Co-Produced party to honor and celebrate Robert Moog, the inventor of the synthesizer, whose new record album, The Best of Moog, had just been released.
Platinum Awards for Achievement and Commitment to Excellence
Honoring industry executives, inventors and innovators for their contributions to the music industry. Honorees included Les Paul, Eddie Kramer, Tom Dowd, D.A. Pennebaker, Phil Ramone, George David Weiss and Scott Muni. Created the entire concept for the Awards show, sold all tickets, created program for events, booked all talent, secured media and sponsors.
Platinum Music Network Seminars and Conferences, 1989-1994
A series of over thirty sold-out music conferences and conventions for aspiring songwriters and performing artists, featuring educational symposiums and networking opportunities with major label A&R executives, music publishers, producers and established performing artists and managers. Events were held in New York City, New Jersey, Boston and Washington D.C. Created entire concept for all events, sold all tickets, booked all speakers and venue, arranged all transportation.
Mount Pleasant Junior High School. (at age 13) A day of environmental education featuring keynote speaker, Dirck Van Sickle, author of The Ecological Citizen.
Career Involvements and Media Placements
Bon Jovi (press/photographer/media placement,) Bruce Springteen (photographer/media placement,) INXS, Meat Loaf, Foreigner, Krokus, Def Leppard, Bryan Adams, Bonnie Tyler, Saga, AC/DC, Angel City, Supertramp, Ali Thompson, Split Enz, .38 Special, The Outlaws, Molly Hatchet, Atlantic Starr,
New York Times, Washington Post, Fox News, USA Today, Wired News, Tech TV (Audiofile,) Rolling Stone, CNET, New York Post, New York Daily News, Asbury Park Press, Bergen Record, Rock Magazine, Only Music Magazine, Relix Magazine, Billboard, Yahoo! News, AOL News, Cablevision, ZDTV, Shift Magazine, Shout Magazine, Newsweek, New York Metro Channel, CMJ, MTVi, Gig Magazine, Backstreets Magazine.
Steve Zuckerman (center) with Les Paul (right)
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