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Entrepreneur, Digital Media Expert, Advisor, Coach, Author
Gerd Leonhard is the Founder www.licensemusic.com, now a division of Charly Licensing APS. LicenseMusic.com is a Business-to-Business (b2b) music services company that provides innovative music licensing services to professionals in the film, television, advertising, interactive, new media and related audio-visual industries worldwide. Licensemusic offers both blankets and subscriptions to music content to be used in audio-visual productions as well as online licensing of hit songs and well-known artists.
Prior to founding LicenseMusic.com in 1997, Gerd founded and managed Music Workz, an event production and music business consulting company based near Freiburg, Germany, working with clients such as MTV / VH-1, MIDEM, London Music Week, Canadian Music Week, MY-CD, Audiosoft, MCY Music and various directorates of the European Commission in Brussels, Belgium. Gerd also served as Executive Director of the critically acclaimed European talent-search event "EuroPopDays 1995", which showcased over 200 selected unsigned bands from 20 European countries. Prior to EuroPopDays, Gerd was New Business Director of Europe's first Contemporary Music Institution in Freiburg, Germany and served as an expert advisor to the European Commission on employment, socio-economic and technological issues in the arts.
In 1987, Gerd earned a diploma in Performance from Boston's Berklee College of Music (www.berklee.edu) after winning Berklee's prestigious Quincy Jones Award for arranging and composing, which granted him a full scholarship.
A guitarist, composer, producer and music business entrepreneur with deep know-how and hands-on expertise in Internet music ventures, digital media copyright issues, and next-generation business models, Gerd is a visionary and pioneer in exploring and defining the business perspectives of the digital content economy. A sought-after panelist, contributor and moderator at conventions, educational institutions, trade shows and conferences, Gerd has spoken at countless events including Webnoize, MIDEM, MILIA, MB-5, Content Summit Zuerich, Internet Content, Streaming Media Europe, the Indie Music Forum, DDMI / Digital Distribution of Music Conference, EADP, AFIM and Gartner Conferences; and has lectured at leading educational institutions around the globe including UC Berkeley, the University of Colorado at Bolder, City University London, Berklee College of Music, Musikhochschule Hamburg, and the University of Miami. Gerd‚s commentaries on the status of the music industry have appeared in many national and international publications, including Wired.com, Cnet.com, Billboard, Variety Magazin, the Hollywood Reporter, and the SF Chronicle.
My podcasts and various audio interviews
Live on NBC
Future of Music Book Podcasts
Buy the audio book
Flickr Slideshow on Music Industry
Need more Music Industry Resources?
» [2017-10-22] UK Music Proposes Law To Protect Music Venues; New Legislation Would Protect Music Venues Threatened With Closure
» [2017-10-21] FUGA Accelerates Growth With €6m Investment; FUGA Will Also Use This Injection To Provide More Granular Benchmarking And Reporting To Its Label Clients
» [2017-10-20] Vinyl Evangelist Jack White To Keynote 'Making Vinyl'; Detroit B2B Conference Celebrates Global Rebirth Of Record Manufacturing
» [2017-10-19] Sync-Focused Covers Catalog Coversion Launches In North America; Coversion Aims To Become The International Go-to Resource For All Sync-focused Covers
» [2017-10-18] Deezer Joins With Esports Team FNATIC For First-Ever Music Partnership; Deezer To Introduce Flow To Europe's Most Successful Esports Team Fnatic
» [2017-10-16] Most Girls Smell Good Music Promotion Masterclass And Launch Party; Most Girls Smell Good Presents Music Promotion Masterclass And Launch Party Feat. Luxixi, Dirty Dishes, Missy And Sun Meng
» [2017-10-13] Canadian Singer/Songwriter & Pianist Michael Kaeshammer To Tour China; In Addition To This Tour, Michael Kaeshammer Has Been Asked To Write A Jazz Teaching Book To Be Published In China
» [2017-10-11] SOCAN And Muzooka To Streamline Live Show Reporting For Artists; Integration Of Respective Live Performance Reporting Technologies To Make It Easier For Music Creators To Get Paid For Their Work Performed On Stage
» [2017-10-11] Submit Proper Signs Up SRD For Fulfilment; Proper Will Now Manage SRD's Pick, Pack And Ship And Warehousing For Its Vast Exclusive Label Base
» [2017-10-11] Harmonica Extraordinaire Sugar Blue Performs In Beijing; Grammy Winner Harmonica Virtuoso Sugar Blue Debuts In China Mainland With An Exclusive Show At World Famous Blue Note In Beijing
» [2017-10-10] Will One Genre Rule Them All? China's Love Affair With EDM; The Number Of EDM Listeners In China Has Gone From 197 Million Online Listeners In 2016 To An Estimated 286 Million Listeners In 2017
» [2017-10-08] China-Based Experimental Rock Soloist HUMANS ETCETERA To Dispatch Intelligent Skeleton; The Experimental Rock Outfit's Output Unifies '90s Alternative Rock And Post-hardcore And Modern Experimental Rock Elements
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