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Entrepreneur, Digital Media Expert, Advisor, Coach, Author
Gerd Leonhard is the Founder www.licensemusic.com, now a division of Charly Licensing APS. LicenseMusic.com is a Business-to-Business (b2b) music services company that provides innovative music licensing services to professionals in the film, television, advertising, interactive, new media and related audio-visual industries worldwide. Licensemusic offers both blankets and subscriptions to music content to be used in audio-visual productions as well as online licensing of hit songs and well-known artists.
Prior to founding LicenseMusic.com in 1997, Gerd founded and managed Music Workz, an event production and music business consulting company based near Freiburg, Germany, working with clients such as MTV / VH-1, MIDEM, London Music Week, Canadian Music Week, MY-CD, Audiosoft, MCY Music and various directorates of the European Commission in Brussels, Belgium. Gerd also served as Executive Director of the critically acclaimed European talent-search event "EuroPopDays 1995", which showcased over 200 selected unsigned bands from 20 European countries. Prior to EuroPopDays, Gerd was New Business Director of Europe's first Contemporary Music Institution in Freiburg, Germany and served as an expert advisor to the European Commission on employment, socio-economic and technological issues in the arts.
In 1987, Gerd earned a diploma in Performance from Boston's Berklee College of Music (www.berklee.edu) after winning Berklee's prestigious Quincy Jones Award for arranging and composing, which granted him a full scholarship.
A guitarist, composer, producer and music business entrepreneur with deep know-how and hands-on expertise in Internet music ventures, digital media copyright issues, and next-generation business models, Gerd is a visionary and pioneer in exploring and defining the business perspectives of the digital content economy. A sought-after panelist, contributor and moderator at conventions, educational institutions, trade shows and conferences, Gerd has spoken at countless events including Webnoize, MIDEM, MILIA, MB-5, Content Summit Zuerich, Internet Content, Streaming Media Europe, the Indie Music Forum, DDMI / Digital Distribution of Music Conference, EADP, AFIM and Gartner Conferences; and has lectured at leading educational institutions around the globe including UC Berkeley, the University of Colorado at Bolder, City University London, Berklee College of Music, Musikhochschule Hamburg, and the University of Miami. Gerdās commentaries on the status of the music industry have appeared in many national and international publications, including Wired.com, Cnet.com, Billboard, Variety Magazin, the Hollywood Reporter, and the SF Chronicle.
My podcasts and various audio interviews
Live on NBC
Future of Music Book Podcasts
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Flickr Slideshow on Music Industry
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» [2017-08-15] What's Next In Music? Focuses On China; This Year's "What's Next In Music?" Will Include A Panel Called "Focus Market: China"
» [2017-08-14] Because Acquires Majority Of Former London Records Catalogue; Because Group Acquires Warner Music 90, Encompassing A Majority Of Former London Records Catalogue
» [2017-08-10] BMG Expands In Canada To Build Its Records Business; BMG Is Scaling Up Its Recorded Music Operations In Canada With Dedicated A&R, Marketing And Promotion Resources In Toronto For The First Time
» [2017-08-10] Live Nation Responds To Growing Demand For Electronic Music In Asia With New Business Unit; The First Bill From Live Nation Electronic Asia Will Be A Tour From TiŽsto Supporting His Forthcoming Album CLUBLIFE VOL. 5: CHINA
» [2017-08-07] Streaming Music Services Help UK Entertainment Double Its Growth Rate; Ed Sheeran Trumps Star Wars And Fantastic Beasts To Deliver 2017's Biggest Seller So Far
» [2017-08-07] Paul Rosenberg Named CEO Of Def Jam Recordings; Paul Rosenberg, Renowned For Developing And Supporting The Careers Of Artists Including Eminem, 50 Cent And D12, Among Others
» [2017-08-07] PPL And PRS For Music Launch Music Recognition Technology Pilot; Pilot Includes Iconic Nightclubs Ministry Of Sound And Fabric And Major Club Chain The Deltic Group
» [2017-08-06] Discogs Releases 2017 Mid-Year Marketplace Analysis Nielsen Vs. Discogs - Database Highlights; Highlights Include Discogs (15% Growth) Versus Nielsen (17% Decline)
» [2017-08-02] MusicDish Review: Kenn Rowell Music Video "It's Good To Be Back"; Kenn Rowell, The Rhythm Guitarist, Lead Singer/frontman And Main Songwriter For The NYC Based Old School Punk 'n Roll Band, The Baghdaddios, Released His Solo Album
» [2017-08-02] Fake Artists And Fake Streams: Fact Or Fiction?; Many Irreputable Entrepreneurs Are Now "selling Streams" On Services Such As Spotify
» [2017-08-02] Legendary Rock Group Journey To Sponsor IndyCar Driver Ryan Norman; Journey's Latest Venture Will See The Band Spinning Its Wheels And Going In Circles - Totally On Purpose
» [2017-08-02] Viberate Enables Musicians To Charge For Their Performances In Cryptocurrencies; Viberate Will Allow Musicians To Start Offering Gigs To Event Organizers In Exchange For Crypto Coins Such As Bitcoin And Ether
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