RRadio Network - Survey 28 Results
Audio Graphics' RRadio Network has released its report on Survey 28 - response from 1,898 online radio listeners on their race, religion, and ownership of portable music players. That's a strange combination of questions which shed more light on who listens to radio online.
About religion, 18.9% report being either Agnostic or Atheist. While the US population is reported by The CIA World Fact Book to be 52% Protestant, only 17% of respondents to RRadio Network's survey claim that religion. 24.8% say they're Roman Catholic.
As for race, 61.5% of listeners are Caucasian. 11.6% report they are Hispanic, 3.4% Black, and 4.1% Asian.
The most surprising statistic to come out of Survey 28, though, is that 67.7% of these 1,898 persons do not own a portable MP3 player. Not surprising is that, of those who do own a player, Apple's iPod sits at the top capturing 22.1% of this market. The next closest competitor is Sony with a 14.2% share.
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