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RavenWestGuitar.com Launches New RWG Guitar Line
By Mi2N
(more articles from this author)
2005-03-24
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RavenWestGuitar.com announced the official launch of their new RWG brand line of guitars. Owner Eric Bergquist explains the concept behind the new line as "Giving guitarists a truly fantastic instrument without the need to mortgage their house to afford it!" Bergquist, who was previously involved in the successful Raven guitar company until it's demise following the untimely death of it's CEO, had seriously considered getting out of the guitar business. Phone calls, letters and e-mails soon made him change his mind.

"There was real customer disappointment and sadness when Raven closed it's doors," he said, " Raven owners were extremely loyal to the brand and have that sort of underground camaraderie that often develops when people realize something is so good and such a great deal, and that they're the first ones smart enough to have discovered it." Buyer review sites like HarmonyCentral.com are packed with glowing praise and high marks for the entire Raven line, and certainly bear out Bergquist's claims. Many believe that because of the quality of the guitars, Raven instruments are now close to achieving collector status.

After listening to former customers and consulting with many guitar players, from basement strummers to pro and working bands, Bergquist said that he realized that there was not only a market for a quality guitar line in that particular price zone, but a real need as well. "With Raven, we'd used a great Korean builder" he said. "Their build quality, 'no shortcuts' manufacturing policy and attention to detail was absolutely first rate. My former customers often told me that they wished I'd resurrect the Raven line, but legally that wasn't possible, so last year after much thought, I approached our builder with the blueprint for the new RWG line."

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» RavenWestGuitar.com Launches New RWG Guitar Line.


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