China's First Online Music Distribution Platform To Rein In Piracy
R2G, China's first centralized music distribution platform which aims to promote the consumption and distribution of legitimate digital content, has been selected by Universal Music Publishing as a partner to help protect their intellectual property rights and enhance legitimate distribution. R2G's services will help curb the rampant online piracy in the local market, thereby allowing for more content to be released, consumed and monetized through R2G's transparent licensing platform. Universal Music Publishing is the first of the major music labels to adopt the R2G platform.
With this deal, Universal Music Publishing will register its selected catalog with R2G to be monitored for piracy, allowing Universal to take precise legal action against incidences of intellectual property infringement with an unprecedented level of detail never experienced before in China. In addition, R2G will provide Universal reliable sales data through its proprietary license accounting modules to be able to identify market trends and consumers tastes.
R2G has also received the endorsement of various government bodies including the Copyright Society of China and the Copyright Protection Center of China (CPCC). Both these organizations have stated that providing concrete protection for copyright owners and addressing online piracy problem is not only relevant to regulate domestic marketplace, it also enhances China's global status on protection of intellectual property.
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