PWsoft Unveils Full Playlist Automation For Web Radio Streaming
PWsoft, developers of music automation and automated sequence technology for digital content, announce a new webservice to produce a fully automated internet radio broadcast.
This new webservice is based on their unique software component "UniversalMixMachine (UMM), which can calculate a non-stop sequence of digital items from any given property or criterium by using three different kinds of algorithms to control.
Targets for the new webservice are companies that intend to have a web stream running for their customers for image or advertising purposes, but don't want to do any editorial work like producing playlists of music and possibly adverts, jingles or other inserts. The webservice, once set, can run for weeks without maintenance and without any sequence being repeated.
Once the music for the broadcast has been selected and perhaps profiled, the webservice can be configured and will constantly select items for the broadcast according to its settings. Any kind of property or criterium can be used: Metadata such as tempo, release date or voice type; but also music style, personal rating values or user rating; or, even economical data such as sales figures or the amount someone pays to get featured can be used to control the automation.
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