BandMerch Pleased To Announce Kirsti Payne Joining Executive Team As Director Of Licensing
Donn Delson, president of unique merchandising entity BandMerch, is pleased to announce the latest addition to his executive team - Kirsti Payne will be joining the company as its new director of licensing.
After spending nearly a decade as director of product development at Paramount Pictures, Kirsti is the ideal choice to take charge of the first "artist-driven" merchandising company's licensing department. Kirsti will lead the BandMerch team in helping bring artist licensing outside the tour and online environment and more broadly into the retail marketplace.
"At BandMerch, licensing is going to become a very prominent part of the company at a global level. We are constantly branching out, trying to find different and unparalleled ways to license and create brands that are representative of our artists - merchandising items that are unique, but still instantly identifiable with a band and its audience," said Payne.
In her new position, Payne will be finding new business, negotiating, pitching and developing product licensing from start to finish, all the while maintaining the philosophy that has made BandMerch a success - individualized products and promotions.