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MTV Networks Music Group Names New Leadership For MTV & VH1
By Mi2N
(more articles from this author)
2005-05-13
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Van Toffler, president, MTV Networks Music/Films/Logo Group, announced that he has named two key executives to assume the top leadership roles at MTV and VH1. Christina Norman has been appointed president of MTV: Music Television and Tom Calderone has been named general manager of VH1. Christina was previously president of VH1 where she has been credited with successfully helping lead the network to unprecedented ratings success, as well as re-energizing VH1's on-air design and overall creative direction.

Tom has served as executive vice president of Music Programming and Talent for MTV & MTV2 where he has overseen the development of such breakthrough music franchises as "Spankin' New Music" and "MTV Ultimate Mash-Ups," and has played an instrumental role in the renewed MTV2 by shepherding new programming as the underground hit "Wonder Showzen," the music performance series "Discover and Download," and music blocks "Sucker Free Sundays" and "Subterranean." Both Christina and Tom will continue to be based in New York and report directly to Van Toffler.

As president, Christina will be responsible for the day-to-day leadership, strategy and management of MTV. Working with the MTV team, she will oversee and direct business development, research, marketing and promotion, finance, communications and human resources and will partner with the respective general managers on the overall strategic direction of MTV2, mtvU, MTV Espanol, MTV Hits and MTV Jams. In addition, Christina will help manage MTV's new media efforts with the Digital Media Group, including MTV.com and MTV Overdrive, the new hybrid service available via broadband. Finally, she will guide MTV's strategy around new business initiatives and consumer products under the MTV brand.

As general manager, Tom will be responsible for the day-to-day leadership, strategy and management of VH1. Working with the VH1 team, he will oversee and direct business development, marketing and promotion, finance, communications, research and human resources. Partnering with the respective general managers and Digital Media Group, he will also oversee VH1 digital media efforts including VH1 Classic, VH1.com. and VH1 Soul, among others. Tom will also partner with Brian Graden, president of entertainment for MTV Networks Music Group' to build on the network's momentum of eleven consecutive quarters of ratings growth.


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