Apple IPod's Traffic Reaps Destra Dollars
Like a 'Mister Whippy' van on a hot summer's day, destra Corporation Limited has seen a 300 per cent annualised increase in downloads from the company's MP3.com.au website by Apple iPod users. In downloading free legal music, these iPod users are generating thousands of advertising dollars for Australia's No 1 independent music website.
destra's CEO, Domenic Carosa, said, "Since marketing to Apple iPod owners that free legal music is available on our MP3.com.au website, the download rush has overwhelmed us. Our advertisers love it and the advertising revenue we generate goes straight to our bottom line."
MP3.com.au has over 70,000 tracks from over 15,000 independent artists across the globe and over 200,000 registered users. These artists have willingly placed their music on the website free of charge for users to download. The MP3 format is compatible with the Apple iPod.