Music On Command - Downloading Music For The Radio Listener
Nielsen Broadcasting BDS and Baxter Technologies Inc. have joined data services enabling the radio listening public to download music from radio. Though a new system called "Music On Command," radio listeners, when they're in their car, office and home, can dial an 800 number when they hear a song and download that song as it's played on the radio.
Baxter Technologies Inc. has developed the new software to capture songs, talk shows or newscasts over the radio waves, compress them through the Nielsen monitoring system and deliver the song, talk show or newscast to the listener at the time it is playing over the radio waves. This user-friendly system that does not require music fans to sit in front of a computer to order music.
Baxter's vision is "when you hear it and you like it - you want it." He has developed the software for Music On Command in conjunction with Nielsen Broadcasting.
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