Grooves On The Move: IDC Forecasts U.S. Wireless Music Market To Surge By 2009
Although they are only one component of the overall wireless music market, wireless full-track downloads present an opportunity that is arguably one of the largest in the wireless data industry. IDC expects the U.S. wireless full-track music market to surge to $1.2 billion in revenue and over 50 million full-track customers and subscribers by 2009.
"IDC believes that online and wireless music services may represent the music industry's best long-term prospects for reversing decline and promoting growth, and that these new services will ultimately be the future of recorded music distribution," said Susan Kevorkian, senior research analyst, Consumer Markets at IDC.
The domestic market for cellular full-track OTA (over-the-air) delivery of music via 2.5G and 3G networks is clearly still in its infancy, despite the increasing levels of media coverage and industry buzz around the topic. Indeed, wireless full-track OTA delivery has yet to be launched in the U.S. A number of challenges facing the wireless music value chain have impeded development of this emerging market. Key near-term constraints include: lack of available handsets and 3G networks, digital rights management (DRM) complexity, competition from incumbent services, and business pricing models and practices.
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» Grooves On The Move: IDC Forecasts U.S. Wireless Music Market To Surge By 2009
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