Morpheus Introduces Peer Response Distribution Platform For Authorized Content
StreamCast Networks Inc., makers of the popular Morpheus P2P file-sharing software, announced Peer Response, a platform designed to facilitate compensation for participating content creators and copyright holders.
"By connecting content creators with millions of interested users at the most powerful moments of the purchase cycle--when consumers are declaring exactly what they want, Peer Response leverages existing file-searching behavior to convert downloaders into customers," stated StreamCast CEO, Michael Weiss.
Morpheus' Peer Response platform will launch with a full slate of legitimate music, game, and video downloadable titles to try and buy that include: Halo 2, From Russia with Love, Monopoly, Tha Outlawz "Celebrate," Ms. Cherry "It's Whatever," and thousands more. Over one million video, music, game and software titles will be added in the coming months.
Peer Response is a flexible distribution platform that provides multiple methods of compensation for authorized digital media files that are returned within a peer-to-peer user's search results. For the first time, content owners can get paid through sale or sponsorship of a single download in an open and decentralized p2p environment, or simply gain exposure by allowing consumers to discover and download their content for free. Content can also be leveraged as an intermediary web page, giving consumers detailed information about the title, or offer a streaming sample, so users can make informed decisions on a future purchase.
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