Nielsen BDS Announces Measurement Of Tethered Downloads & Streaming Via Leading Online Music Services
Nielsen Entertainment's Broadcast Data Systems (BDS) announced that it will commence measuring tethered digital music downloads from the Internet's leading providers including MusicNet (supplying tethered digital music engine for companies such as AOL, Yahoo!, Virgin Digital, Cdigix), Napster and RealNetworks' Rhapsody. This new information will be added to programmed and on-demand streaming which is already available in Nielsen BDS.
The Nielsen BDS data matrix is the exclusive source for comprehensive measurement of music performances in traditional broadcast radio, satellite radio, music video outlets, Internet streaming, and now tethered downloads. The tethered music information will identify and display the number of times U.S.consumers listen to specific song titles in the music libraries of all of the subscription services.
Tethered music downloads are digital songs available on an unlimited basis through online music subscription services. The subscription model gives consumers access to listen to an unlimited number of songs from a substantial catalog (on PC or portable music player) for a flat monthly fee. Subscriptions services have grown significantly in the past year with more than two million current subscribers.
"Nielsen Music services are acknowledged as the global leader in measuring music consumption. By adding tethered download measurement to our BDS services, as a companion feature to our tracking of digital download sales in Nielsen SoundScan, we are following through on our charter to provide unparalleled information and analysis to our clients in the recorded music industry" said Rob Sisco, president of Nielsen Music.
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