MobiTV Banks On Mobile Music - Hires Music Industry Veteran, Nancy Levin
MobiTV, Inc. the global leader in mobile television and digital radio services, announced the strategic hire of longtime music industry executive Nancy Levin as its executive producer of Music Television. Levin's talents will be instrumental in building momentum in music content and music industry related media available through MobiTV's global service.
Levin brings over 15 years of experience in senior management roles at several major record labels -- including Warner Bros., Priority/EMI and MCI/Universal/Vivendi -- where she was known for her creativity, energy and ability to connect with popular culture to create valuable and lucrative business relationships. Levin has always pushed the envelope, and most recently, she served as president of BeatGreets.com (a division of American Greetings), where she helped create the biggest music greeting card company in the world by working with music artists and labels.
"Nancy has the experience, the vision and the respected relationships to help make MobiTV the premier service provider of mobile music entertainment," said Philip Alvelda, chairman and CEO of MobiTV. "Her talent and depth in the music business, coupled with our mobile technology and wireless partners, positions MobiTV to offer the best mobile music and music video services on the market."
Music videos are already one of the most popular forms of content available on MobiTV, and with the Levin hire, MobiTV is stepping up the focus on music and music videos. MobiTV recently launched MobiRadio on Cingular which offers subscribers more than 44 stations of on-demand digital music, all wrapped up in a user interface that enables you to see album art, artist and song information.
With such a talented team and an incredible service offering, this opportunity is ideally suited to my experience and interests," said Levin. "I intend to cut through the complexities of the music industry and take MobiTV and the mobile music business to a whole new level."
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