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The Publicity Insider: Publicist, Heal Thy Online Pressroom
By Bill Stoller, The Publicity Insider
(more articles from this author)
2006-02-06
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Remarkably, a perplexing divide exists between what publicity seekers think journalists want and what journalists expect to find in a proper online newsroom.

According to a recent Vocus survey of over 1,000 journalists and PR people, hereís the "must-haves" for any proper newsroom as identified by the surveyed journalists:

=> A clear link to the pressroom from the homepage

=> Basic Contact Info - Believe it or not, not all newsrooms provide this vital info.

=> Photographs - This is a no-brainer. The media needs quick access to artwork. Save yourself a ton of time & money by placing 300 dpi and 70 dpi (dots per inch) images in your pressroom

=> Executive Team Info - This puts a face behind the business - make sure to include a photo !

=> Press Releases - If youíve sent reporter a press release, but it isnít on your site, youíve instantly lost credibility. Keep it updated.

=> Research/Study Data, Corporate Background Info, Links and related sources to support your news, Awards, Upcoming Events, Speeches and Past News.

To get the full "Bridging the Great Divide Online" survey results, go to: www.vocus.com/wp/index.asp

For more information, to contact the author, and to subscribe to the authorís newsletter, click on the authorís name at the top of the page.


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