MusicDish e-Journal - November 16, 2018
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Leading Industry Brands And Organizations Join NAMM Effort To Support Music Education
By Mi2N
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NAMM, the International Music Products Association, announced that four major industry organizations, Roland, Casio Inc., The Technology Institute for Music Educators, and the International Association for Electronic Keyboard Manufacturers (IAEKM), have teamed with NAMM's music advocacy initiative. is the largest online grassroots campaign of its kind, created to advance support for music in schools.

Visitors to the popular Web site can learn how to address the specific challenges faced by schools in their communities and gain access to the tools and information needed to take action on behalf of their children's education.

The "Build Your Case" resource answers questions about the value of music in building intelligence and targets budget issues and other concerns, while the chat forum, "Sounding Board," highlights community issues as well as success stories.

The SupportMusic coalition, currently comprised of more than 75 music and arts organizations as well as musicians based throughout the United States, offers an unmatched opportunity to network and problem solve while advancing the industry's advocacy mission and message for keeping music education strong in schools.

"NAMM itself was formed to advance the music products industry's common business interests, one of which is keeping music a vital part of every child's complete education," said Joe Lamond, president and CEO, NAMM.

"As more NAMM Members and affiliate organizations become involved using and our other music advocacy initiatives, we will do well for our industry by doing good for children across the country."

Because of the hard work of NAMM and its many affiliates, the No Child Left Behind Act, which is the controlling Federal education legislation, includes the arts as a "core academic subject" alongside reading, writing and mathematics. However, thousands of schools across the country are reducing time spent on music and art education as they face increased pressure from standardized testing requirements in math and reading.

The reductions in time spent on music and art education is in stark contrast to public opinion, as demonstrated through a recent Harris Poll revealing that 93 percent of Americans agree that the arts are vital to providing a well-rounded education for children. provides resources that are available 24/7 that can be used by motivated parents, teachers, retailers and other advocates to keep music in schools.

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