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Mercora Introduces New Self-Service Music-Centric Advertising Programó Mercora MadWords
By Mi2N
(more articles from this author)
2005-12-15
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Mercora Inc., developer of the innovative music search network, launched the beta version of its new Mercora MadWords, the first targeted self-service advertising framework for music. Advertisers can test drive this new program by visiting http://www.mercora.com/madwords. It lets advertisers choose music keywords, such as genre, artist or band names and similar or related artists, so that relevant advertisements are displayed while users perform searches or listen to music on the Mercora Network.

The Mercora MadWords program is aimed at anyone interested in advertising to a primarily young, broadband-connected audience (more than 65 percent of Mercora users are between the ages of 18 and 35). The October 2005 Pew Research study, Digital Divisions, calls this group "the highly wired broadband elite," which makes up 33 percent of all US Internet users. Mercora MadWords should instantly appeal to a broad range of advertisers, including the following:

* Promoters of music, either music labels that want to contextually promote new releases or artists and bands that want to promote their own work and build their fan base;
* Retailers of music such as online and terrestrial CD stores, specialty music stores, and digital download and subscriptions services;
* Concert and event promoters who can very specifically target their offerings to consumers;
* Consumer electronics equipment manufacturers and retailers that want to promote and sell devices such as portable music players, cell phones, and audio accessories to a young, wired, and tech savvy consumer base; and,
* Manufacturers and retailers of musical instruments and audio equipment to people who are active consumers of music.

"Mercora has created a fast growing network for people to search, listen and discover music for free," said Srivats Sampath, president and CEO, Mercora. "Mercora MadWords now gives advertisers a chance to serve focused and targeted advertising that is both relevant and in context with the music discovery experience."

Related News from Mi2N:
» MERCORA INTRODUCES NEW SELF-SERVICE MUSIC-CENTRIC ADVERTISING PROGRAMó MERCORA MADWORDS


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